Monday, June 28, 2010 7:16am ET by  

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Eminem rebuilding label

American rapper Eminem has begun signing new artists to his record label, Shady Records, in the hope of rebuilding it.

"I think he's really focused on the creative side. He's never been someone who's set out to have a bunch of different companies out there, sort of playing the system. He's just not that kind of guy. What we mean by that is finding great new artists. That's one of the things he is passionate about," revealed his manager, Paul Rosenberg.