Monday, August 2, 2010 7:28am ET by  

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Jedward to launch fashion label

X Factor duo Jedward are set to launch their own fashion label.

Their clothing line, called Pop Icons, is to be based on the style of artists like Michael Jackson and Freddie Mercury.

Edward Grimes quipped, "Fashion is our big passion and our collection will look hot on the catwalk. We love the jackets worn by Michael Jackson and Freddie Mercury and think everybody will love to wear stuff like that. Our clothes will have lots of bold colours and cool patterns." 

The twins, who shot to fame on last year's series have been previously blasted by Cowell, and now the music mogul has stated he wants 'the opposite' of John & Edward for this year's series.