Wednesday, August 4, 2010 5:25am ET by Pressparty
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Big Boi to partner with Converse
Big Boi has partnered with Converse to design a limited edition trainer to promote his new album.
The footwear will bear the name of the rapper's new solo record Sir Lucious Left Foot: The Son of Chico Dusty on the sides.
The rapper explained, "Everyone knows the Converse All-Star logo and I was honoured when they approached me to create a design in celebration of my album release. It means a lot to me to give back to the fans that support my music, and as long as I can remember music and Converse have gone hand in hand, so partnering up with them was a no-brainer."