Wednesday, September 1, 2010 10:29am ET by  

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Cruz on being an entrepreneur

Taio Cruz insists that the music industry has forced artists to become entrepreneurs.

The singer has explained that the rise in illegal music downloading means he has to "diversify" in order to make a living.

"I understand why a kid wouldn’t necessarily understand why it’s important not to download illegally," he said, before continuing, "Back in the day when artists were selling hundreds of millions you could only get records from the shops. Now you can surf and pick up tunes for free. It means artists like myself have to diversify to make a living."

Cruz added, "I’m an entrepreneur. I’m doing the Richard Branson thing by calling everything I produce after my brand, Rokstarr."

Cruz releases 'The Rokstarr Collection' on September 20.