Perez Hilton Collaborates With Hard Rock International's Music Program, The Sound of Your Stay

The Queen of All Media, Perez Hilton, Curates a Playlist for Hard Rock International's Music Program

Volume 3 Goes International with The Doors, Mike Posner, Robyn and Others Featured In Its Complimentary Music Offering for Hard Rock Hotel & Casino Guests

ORLANDO, Fla., Sept. 27 -- Hard Rock International marks the third volume of Hard Rock Hotels & Casinos' brand-wide music program, The Sound of Your Stay by asking the world's most famous celebrity blogger, Perez Hilton, to curate a playlist for the program's latest installment. The Sound of Your Stay invites Hotel & Casino guests to download complimentary playlists upon check-in; each specially selected to represent the vibe of the three distinct types of Hard Rock properties – resort havens, casino getaways and city retreats. With the launch of Volume 3, The Sound of Your Stay expands to include Hard Rock Hotel & Casino's international locations, providing Hotel & Casino guests access to the music program globally.  

The Hard Rock brand is synonymous with music. While Perez is known as the "Queen of All Media" to the celebrity and blogger world, music fans know him as a driving force and tastemaker in the music space. Through his record label Perezious Music, he has introduced acts such as Slimmy, Travis Garland and Semi Precious Weapons and his "One Night In…" global events have featured musical acts such as Kanye West, Mary J Blige, Katy Perry, Lady Gaga and Courtney Love. Both Hard Rock and Perez have played instrumental roles in exposing up-and-coming musicians. The Sound of Your Stay's previous volumes have helped break Phoenix, Passion Pit and Florence and the Machine, while Perez introduced artists such as Lady Gaga, Katy Perry and Mika to a mainstream audience.

Perez says "The only thing I love more than celebrity gossip is music, and I am thrilled to share some of my favorite artists with lucky Hard Rock hotel-goers. I hope they enjoy and also walk or dance away with some new faves of their own!"

How The Sound of Your Stay Works

Upon check-in, all Hard Rock Hotel & Casino guests receive a room key card marked with a code that provides access to The Sound of Your Stay playlists and are encouraged to download one complimentary playlist via music.hardrockhotels.com. Each playlists features its own sound and is classified by three distinct categories titled SUN, PLAYERS and CITY to represent the vibe and genre of Hard Rock Hotel & Casino properties throughout the world: resort havens, casino getaways and city retreats.

  • Personally selected by Perez, the SUN playlist is the first international playlist offered by The Sound of Your Stay. Reflecting the energy of Hard Rock Hotels & Casinos in resort properties such as Orlando, FL and the upcoming Punta Cana location, the SUN playlist is made up of budding artists and dance-pop music that completely evokes "fun", such as Robyn's "Dancing On My Own" and summer anthems by artists including Mike Posner's "Cooler Than Me.
  • PLAYERS has an up-tempo, classic vibe similar to that of a casino getaway in destinations such as Hard Rock Hotel & Casino properties in Biloxi, MS; Tampa, FL and Hollywood, FL.  PLAYERS features timeless favorites from classic artists including The Doors' "Five To One" and REO Speedwagon's "Keep On Loving You."
  • Capturing the edgy side of Hard Rock Hotels in locales such as Chicago and San Diego, the CITY playlist is infused with exciting sounds including Coheed and Cambria's "Pearl of the Stars" and the modern, yet timeless sound of Raveonettes's "Last Dance."

In addition to Perez lending his musical clout for the SUN playlist, Hard Rock International's tireless team of musical experts have carefully chosen each track for the PLAYERS and CITY lists, as well as all songs for The Sound of Your Stay Volumes 1 and 2.

The Sound Of Your Stay Volume 3 is currently available to all guests staying at Hard Rock Hotels and Casinos worldwide, allowing returning visitors to download new music, great classics and current hits again - compliments of Hard Rock International. The Sound Of Your Stay program is produced exclusively for Hard Rock Hotels and Casinos by the BMF Media Group (www.bmfmedia.com).

About Hard Rock Hotels & Casinos

Hard Rock Hotels & Casinos are ideally situated in destinations with unique character. The properties cater to the evolving and distinctive needs of today's savvy traveler, who seeks a reprieve from traditional, predictable properties.  Hard Rock Hotels & Casinos offer stylish contemporary design, superior service and the distinctive threads that unite all Hard Rock properties – music and philanthropy.

About Hard Rock International

With a total of 169 venues in 52 countries, including 134 cafes and 14 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang and Singapore.  Additional hotel and casino projects have been announced in Punta Cana, scheduled to open in 2010; Panama, scheduled to open in 2012; and Hungary, Dubaiand Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com.  For more information on Hard Rock International, visit www.hardrock.com.

About Perez Hilton

Cubano and Miami native Perez Hilton is the internet's most notorious gossip columnist. He currently resides in Hollywood with his precious mini-Goldendoodle, Teddy Hilton. The LA Times calls Perez, "like US Weekly, the Star, the Enquirer and Life & Style all rolled into one sweet yet snarky, sagacious yet salacious gay man." Perez was named the #1 Web Celeb for 2007, 2008, and 2009 by Forbes Magazine and has recently been tapped as one of the 15 most influential Hispanics in the US by People in Espanol and named Hispanic of the Year 2009 by Hispanic Magazine. Since launching in 2004, PerezHilton.com (originally named PageSixSixSix.com) has become one of the leading go-to sites for celebrity news garnering over 300 million hits a month and 3 million unique hits a day.

Perez Hilton has been featured in/on the L.A. Times, The View, The Wall Street Journal, MTV's TRL, Larry King, CNN, E!, Time, Paper Magazine, LIFE, SPIN, CBS News, Business Week, Much Music, LA Magazine, The Advocate, Dateline,Howard Stern, Us Weekly, InTouch Weekly, NY Times, LA Times, Billboard and many more. P Nasty has created an empire which includes his own a record label, Perezious Music, introducing acts such as Slimmy, Travis Garland and Semi Precious Weapons to the world. He also launched his mobile website at m.perezhilton.com, a new fashion website CoCoPerez.com and two best sellers in 2009, Perez Hilton's Red Carpet Suicide and Perez Hilton's True Bloggywood Stories. Now "P Nasty" isn't just reporting but becoming the news, making headlines and launching national debates with figures such as Miss CA Carrie Prejean, Will I AM, Lady Gaga, American Idol and Miley Cyrus. For more information about Perez Hilton contact ben@emcbowery.com

 

SOURCE Hard Rock International

RELATED LINKS
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September 27, 2010 9:07am ET by Pressparty   Comments (0)

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