MTV Brings Two of its Hottest EMA Performances Right to the Streets of Madrid with Free Outdoor Gig in Historic Puerta de Alcala


NEW YORK, Nov. 2, 2010 -- MTV today revealed that it will hold a series of free, live music events at the historic Puerta de Alcala (Alcala Gate) in the Plaza de la Independcia ("Independence Square") in Madrid as part of the 2010 MTV EMAs.

Over two days, Spanish and international artists will perform a series of free concerts at the Puerta De Alcala, starting on Saturday 6 November with MTV Days, a live open-air concert dedicated to contemporary Spanish artists and bands.  

On Sunday 7 November between 6pm and 9:45pm CET, global superstar Katy Perry and worldwide rock sensations Linkin Park will both perform, with a track from each artist beamed directly into the Caja Magica, during the MTV EMA live show.

Tens of thousands of music fans are expected to flood the Plaza de Independcia and the Calle de Alcala, which will be closed to traffic to allow fans to enjoy performances by their favourite artists against the spectacular backdrop of the Alcala Gate.

Commented Antonio Campo Dall'Orto, Executive Vice President of Music Brands and MD of South Europe for MTV Networks International: "The Alcala Gate will form a stunning backdrop and inspiration setting for Spanish and international artists to demonstrate their creativity and passion to the world.  We look forward to creating a fantastic, one-off music experience for Spanish music fans at this historic site."

The event will be shot in HD and the stage set up will use revolutionary new technology which will incorporate holographic projections of a 'magic box' brought to life live on the stage. Technology will allow the artists to literally step in and out of the box as part of their performances.  In addition, MTV will flood the beautiful Puerto de Alcala backdrop with stunning high-quality projections.  

The Puerta de Alcala is a monument created by Francisco Sabatini to celebrate the triumphal arrival of Carlos III in Madrid in 1778 and marks the gateway to the Spanish Court.  Built of granite and limestone, the Puerta de Alcala boast three big arches topped with lion's heads, with one smaller arch on each side. The very top of the monument is covered in a riot of carved angels, trophies and the coat of arms made by Francisco Gutierrez.

Hosted by Eva Longoria, the 2010 MTV EMAs will broadcast live from Madrid on MTV platforms across the globe from Sunday, November 7th, 2010, 21:00 CET. In the U.S., the two-hour show will premiere on MTV2 at 9:00 PM ET/PT Sunday, November 7th, and a one-hour special highlighting the 2010 EMAs performances will air on MTV at 9:00PM ET/PT Friday, November 12th.  The 2010 MTV EMAs will also stream live on and Facebook from 21:00 CET on Sunday, November 7th, 2010.

In addition to the outdoor gigs by Katy Perry and Linkin Park, this year's show will feature performances by B.o.B, Paramore'sHayley Williams, Ke$ha, Kid Rock, Kings of LeonMiley Cyrus, Plan B, Rihanna and ShakiraSnooki and Pauly D of MTV'sJersey ShoreEmily Osment, Evan Rachel Wood, The Dudesons and Johnny Knoxville will also make appearances. Bon Jovi will be receiving the first-ever MTV EMA Global Icon award.

For more information about the 2010 MTV EMAs on MTV2, please go to The 2010 MTV EMAs are sponsored by the new Suzuki Swift, Calvin Klein Jeans and Dell. In the U.S., this year's show is also sponsored by AT&T, Taco Bell® and 5® REACT™ Gum.

To vote for your favorite EMA artists, please go to

For all MTV EMA news and announcements, check out EMAs on Facebook and follow us via our EMA Twitter.

Visit: for exclusive artwork, press information and biogs for artists and performers.

Notes to Editors

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony, celebrate the best in music, youth culture and entertainment.  The annual event, now in its 17th year, broadcasts on MTV entertainment platforms around the world reaching more than 600 million households.  The show is hosted in a different city each year, taking the culture and ethos of each destination to a world-wide audience. Renowned for attracting global A-list talent from across the music and entertainment spectrum, the MTV EMAs draws nominees, performers and presenters from every corner of the world, delivering groundbreaking and unforgettable performances - from the first ever holographic performance with Gorillaz in Lisbon in 2005, to Beyonce's infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's 'Wet Monsoon' set in Munich in 2007.

EMA Voting Notes:

Vote for Best Regional Act at Voting closes Monday 18th October and the winner from each region will enter the shortlist for Best European Act, also through

Winner of Best European Act, Best Push Act and Best World Stage Performance will be announced online at www.mtvema.comduring the 2010 MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and Jane Fraser. Co-executive producer is Bruce Gillmer withDebbie Philips as producer, Raffaele Sangiovanni as executive in charge of production, line producer Sil Mcllveen and directorPaul Shyvers.  The 2010 MTV EMAs is an MTV Italia S.r.l - 360 Degree Playmaker Production for MTV NETWORKS EUROPE"

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV, Musica y Mas, TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV Networks' brands are seen globally in 645 million households in 161 territories and 34 languages via 165 locally programmed and operated TV channels and more than 500 digital media properties.  The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, licensing & merchandising and feature films.  MTV Networks International is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu (Japan) is the leading international manufacturer of small automobiles and the 10th largest car manufacturer of the world. Founded in 1909, Suzuki today employs about 51,500 people around the world and has business activities in 196 countries and regions and production bases in 23 different countries and regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8 billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*) operating income. Its global sales reached 2.35 million automobiles and 3.02 million motorcycles and ATV. With its three lines of business – automobiles, motorcycles and outboard motors – Suzuki embodies a unique "Way of Life!" that stands for the brand values "excitement", "straightforward", "value", "sporty" and "spirit".  (* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world.  It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear.  Product lines under the  various  Calvin  Klein  brands  include  apparel,  accessories, shoes, sleepwear,  hosiery,  socks,  swimwear,  belts,  eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit

About Dell:

Dell Inc. (Nasdaq: DELL) listens to customers and delivers worldwide innovative technology, business solutions and services they trust and value. For more information, visit


SOURCE MTV International


November 2, 2010 1:41pm ET by Pressparty   Comments (0)

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