HELSINKI, November 16, 2010 -- Universal Music has hand picked music making game SongHi.com as their collaborator on the release of Rihanna's newest album, LOUD. SongHi.com launches a Rihanna themed song making competition, where the main prize is a trip for two to Sydney, Australia, to see Rihanna perform live. The participants are not required to have any experience in making music - anyone can win, as long as their song gets at least 20 Facebook or SongHi likes.

With browser based SongHi.com, the music game to fame, anyone can make music. With its ease of use, Rihanna fans around the world can take one step closer to their idol: creating music just like her. The players can make their own songs online, interact with each other, and share their songs over Facebook and Twitter. The players can also gather a collection of unique virtual instruments, clothing, accessories and backdrops.

With the Rihanna song making competition, Universal Music and SongHi.com set out for global co-operation.

"The collaboration with SongHi.com is the start of something beautiful," says Mr. Mikko Haapala, Digital Manager of Universal Music. "We have long sought for new, innovative and interactive venues to approach our fan base, and provide fans something extraordinary. SongHi.com delivers all this, and more," Mr. Haapala concludes.

"Universal Music has understood the endless possibilities that internet provides for music consumption, and SongHi.com fills these needs par excellence. Having a superstar like Rihanna in our game is very welcome news to the fans. The songs made in SongHi sound really awesome, and should the game serve as the debut stage for up and coming stars, I wouldn't be surprised," beams SongHi Entertainment's Global Sales Director, Thomas Westerberg.

The Rihanna campaign opens the co-operation agreement made by Universal Music and SongHi Entertainment. The collaboration aims to bring Universal Music's most popular artists to SongHi.com, where an entertaining fan game with unique competitions will be built.

SOURCE SongHi Entertainment