Borders Partners With Lifebeat in the Fight Against HIV/AIDS on World Aids Day

Borders will donate a portion of customer's sale on December 1st to Lifebeat

NEW YORK, Nov. 29, 2010 -- On December 1, World AIDS Day, Borders will be giving customers a chance to give back. The retailer will be donating up to 25%* of a customer's total sale to Lifebeat, the music industry's HIV/AIDS prevention charity in America.

Borders customers are invited to attend various in-store signings and live performances at select locations nationwide on December 1st, purchase the celebrity author or artists' book/CD/DVD and have it signed. Borders will donate up to 25% of the total sale that day to Lifebeat. Hilary Duff, Ronnie Spector, Gary 'Baba Booey' Dell'Abate, Carol Channing, Hal Sparks, The Posies, Chely Wright, Shelby Lynne, The Superions, Lisa Rinna & Harry Hamlin are a few of the celebrities scheduled to make appearances.

Customers who shop on and use the checkout code 'LIFEBEAT' on December 1st will have up to 25% of the total purchase donated.

Borders, Borders Express, or Waldenbooks customers anywhere in the U.S. can download the DECEMBER ONE voucher and redeem it at check out to have up to 25% of the total sale donated. The voucher is valid only onDecember 1st.

"The fight against HIV/AIDS continues to be a challenge of global proportions," said Ben Wymer, Interim Executive Director of Lifebeat. "But with the tremendous support of longtime partners such as Borders we can continue our efforts to stop the spread of the disease through education and awareness."

"We are thrilled to donate a portion of our sales on World AIDS Day to Lifebeat.  Lifebeat is an important grassroots organization that has been a partner with Borders for years in New York City.  I am proud that this year we will raise awareness and funds nationally," said Daryl Mattson, Event Marketing Manager for Borders NYC.  "I am also taken by the generosity and enthusiasm of the authors and artists that have donated their time to this great cause by agreeing to appear at Borders to meet fans.  It is another opportunity for our stores to connect in our local communities." 

For more details and information on in-store events, please visit


Lifebeat is a nonprofit that uses the power of music and the music industry to help educate young people about HIV/AIDS prevention. For more than seventeen years, Lifebeat has helped to mobilize the talents and resources of the music industry to raise awareness and funds, and to provide support to the HIV-positive community.


Headquartered in Ann Arbor, Mich., through its subsidiaries Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders(R) and Waldenbooks(R) stores. Online shopping is offered through Find author interviews and vibrant discussions of the products we and our customers are passionate about online at, and For more information about the company, visit

*Rules and restrictions apply. Visit for details.

SOURCE Lifebeat


November 29, 2010 1:34pm ET by Pressparty   Comments (0)

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