Harry Styles loves a Gucci suit, so when the luxury fashion brand announced the former One Direction star was to become their new face it made sense, as the label is also hugely popular with millennials. 

Taking to Instagram, Gucci confirmed their collaboration with a photo of Styles underneath a fish and chip shop sign (see below). The filming took place on Cambridge Road in a village outside St Albans, England.

Gucci shared two shots of the Sign Of The Times singer outside the fish and chips shop on Instagram with the caption: 'An inside look on set: @harrystyles shooting the new #GucciTailoring campaign.' 

Another image showed the "Kiwi" singer's tattooed hand and heavily ringed fingers patting a dog, with the caption: 'Hand and hound: peeking on set with @harrystyles for the new #GucciTailoring campaign.' 

Fan footage uploaded on social media sees Styles clutching a fake chicken as part of the shoot (see profile photo).