Sunday, January 2, 2011 11:49am ET by  
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Justin Bieber more influential than Barack Obama

According to the social media site, Klout, Justin Bieber is more influential online than both Barack Obama and the Dalai Lama.

Klout totals together tweets, Facebook likes, pings, mentions on Google, status updates and other social media activity to give a score out of 100, depending on how often what someone has said gets repeated by others online. 

The website has recently been hired by Disney to carry out research on its behalf. 

Bieber has the maximum score of 100, with his tweets being retweeted on average five million times each. Barack Obama has a score of 88, with his tweets being repeated around 250,000 times each.

Klout's founder, Jose Fernandez, said “For some things it's reaching the few that matter. If you say you like something, how many people and who does that affect? We are living in an attention economy. We have too much information coming at us. Who do we trust, whose links are we going to click?"

To find out your Klout score, go to http://Klout.com 

Watch Justin Bieber's video 'Pray' here: