Big Boi and TV On The Radio to Headline MOG's Unofficial SXSW Party: MOG at The Mohawk Presented By the Lexus CT

BERKELEY, Calif., March 7, 2011 -- MOG, Inc., a next generation music media company and owner of The MOG Music Network (MMN), the premier destination for music content online and largest music focused advertising network, today announced the line-up for its Lexus CT sponsored party during the South by Southwest (SXSW) Music Festival in Austin, TX, onSaturday, March 19. Returning for its second year at The Mohawk, known for its unique indoor-outdoor space for live performances, the MOG at The Mohawk will again prove to be the ultimate spot to enjoy music from new and up-and-coming artists.

Big Boi, one half of multi-platinum-selling, six time Grammy Award winning super group Outkast, as well as acclaimed band, TV on the Radio, whose last album, Dear Science was named the number one best album of 2008 by Rolling Stone, Spin and MTV, are both slated to headline the event. Big Boi's performance at MOG's event will be his only performance during the SXSW Music Festival, and TV on the Radio's appearance is one of the band's first shows since announcing their hiatus in September 2009. Along side Big Boi and TV on the Radio, partygoers will enjoy music from other notable acts.  The full line-up includes:

  • Big Boi
  • TV on the Radio
  • Okkervil River
  • Wild Flag
  • Smith Westerns
  • Twin Shadow
  • Theophilus London
  • Yuck
  • and more, TBA!

MOG at The Mohawk, presented by the Lexus CT, will be an all-ages event that will take place on Saturday, March 19 from noon to 6pm in downtown Austin at The Mohawk located at 912 Red River Street (at East 10th). For additional information about MOG at The Mohawk, visit

In addition to serving as the premiere sponsor of the MOG at The Mohawk, Lexus will support today's up-and-coming independent artists via The MOG Music Network (MMN). MOG will curate exclusive music content from its network's top sites on to a variety of platforms for Lexus including online (, on mobile phones (dedicated WAP page accessible through a QR code), and on streaming entertainment devices allowing music fans to watch live performances on TV from the comfort of their living room.  

About MOG

MOG, Inc. is a next-generation music media company founded in June 2005 by David Hyman, former CEO for Gracenote. MOG's all-you-can-eat, on-demand listening service provides access to a vast library of over 10 million songs and over one million albums through its mobile apps on iPhone and Android phones, online, and on streaming entertainment devices. MOG, Inc. is also the provider of The MOG Music Network (MMN), the premier destination for music content online and largest music focused advertising network consisting of over 1500 music sites, reaching nearly 40 million people each month.

Headquartered in Berkeley, California, MOG, Inc. investors include Menlo Ventures, Balderton Capital, Simon Equity Partners, Universal Music Group and Sony Music. Grammy-winning record producer, Rick Rubin, named by Time Magazine as one of the "100 Most Influential People in the world," is a member of MOG's Board of Directors.

About Lexus

Lexus is the leading luxury automaker in the United States. With its reputation for high-quality products and exemplary customer service from its 229 dealers, Lexus has been the top-selling luxury automaker for eleven years in a row. In addition, Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.



March 7, 2011 11:03am ET by Pressparty   Comments (0)

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