BET's Music Matters Campaign Goes Into Full Gear and Heads to Austin, Texas for the South by Southwest Music Conference
BET & SXSW Will Sponsor the "BABY I'M A STAR!" Panel and BET's Music Matters Will Host a Showcase Featuring B.o.B., J. Cole, Marsha Ambrosius, Melanie Fiona, Miguel and Many More BET'S Music Matters Showcase @ SXSW to Be Recorded and Available on iTunes March 19 Marsha Ambrosius and Melanie Fiona Co-Headline BET's Music Matters Tour II, March 16 in Dallas, Texas with Special Guest Anthony David
NEW YORK, March 14, 2011 -- BET teams up with South by Southwest Music and Media Conference (SXSW) to bring conference attendees two exceptional programs. OnThursday, March 17, 2011, BET is pleased to present the "BABY I'M A STAR!" panel followed by the hottest R&B / Hip-Hop music showcase to hit SXSW this year. The BET Music Mattersshowcase will feature B.o.B., J. Cole, Marsha Ambrosius, Miguel, Melanie Fiona, Big Sean and Dom Kennedy. Adding to the exciting news, Music Matters artists, Marsha Ambrosius and Melanie Fiona will embark as the next artists to headline BET's Music Matters Tour II kicking off in Dallas, Texas on March 16.
BABY I'M A STAR!: How to Get Major Exposure in a Multi-Platform Media Environment
Discover the secrets of how to become a star and strategically get your music to the masses – through TV, digital, records and live performances.
Moderated by BET's Senior Director of Music Programming, Kelly G., "BABY I'M A STAR" will include Stephen G. Hill, BET's President of Music Programming and Specials; Troy Carter, CEO/Founder of Atom Factory Inc and manager for Lady Gaga and Mindless Behavior; L. Londell McMillan, Publisher, The Source Magazine; Jaunique Sealey, EVP, Business Development, Atom Digital and Music Matters Artists, Melanie Fiona and J. Cole.
Thursday, March 17, 2011 @ 2pm
Austin Convention Center Room / 18ABC / 500 E Cesar Chavez St.
BET MUSIC MATTERS SHOWCASE
Thursday, March 17, 2011 @ 7pm
Kiss N' Fly / 404 Colorado Street, Austin, TX
* Interested members of the press should contact Marcy Polanco, 212.975.3327.
For tickets and information about BET's Music Matters Tour II, please visit:http://www.bet.com/MusicMatters/music_musicmatters_tour+II.
BET Music Matters II Tour Dates:
*All times are ET/PT.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
SOURCE BET Networks