"Picture Day" With Justin Bieber's $40,668 Hair Hosted by Stone Rose Men's Apparel Raises Thousands for Tsunami Victims in Japan

MIAMI, March 31, 2011 -- On Tuesday, March 29, 2011 teens and fans lined up to snap a shot with Justin Bieber's hair to raise money for charity.  The free and open-to-the-public event, produced by Miami-based Stone Rose men's apparel, benefitted Operation USA, who will donate the $4,000 raised to Japan's Tsunami disaster relief.  

Considerably one of the most famous "locks" in show business, the hair was on loan from Golden Palace who graciously donated usage rights when told the event was for charity.  The "picture day" was held at Lucky Strike Lanes & Lounge in Miami Beach, where even the likes of Adriana de Mauro of Bravo's "Real Housewives of Miami" posed with her son to support the cause.  

Fans were lined up as early as two o'clock to catch a glimpse of the autographed acrylic box on display, which was kept under tight lock by two security guards.  The unveiling was hosted in collaboration with JP Perez of Power 96 as well as Kimmy B of 99 Jamz.  An enthusiastic Girl Scout troop traveled all the way from Plantation, Fla. just to pose for a photo; the group of six donated$100 that they raised from cookie sales.  Stone Rose gifted each fan with a Bieber poster, with other "donation rewards" including his new CD as well as Stone Rose men's wovens.

The hair originally auctioned on eBay for a $40,668 on March 2, after being donated by Bieber to Ellen DeGeneres on her February 23 show.  The famous locks were gifted to DeGeneres in a signed acrylic box, with one mission, to raise money for charity.  All proceeds from the hair's eBay auction benefited the Gentle Barn Foundation, a rescue and rehabilitation charity for animals in need.

Notes to Editors


Stone Rose is an intelligent line of fine fit men's apparel, inspired by the day-into-night lifestyle. Designed for the contemporary man, the versatile collections offer vibrant color combinations and high thread count luxury cotton woven shirts and blazers. The successful brand has taken the men's industry by storm and expanded to international markets including Canada, the Bahamas, the United Kingdom, Germany, Central and South America, Mexico and the Dominican Republic. Coming soon will be an offering of knits and accessories to compliment the line. www.stonerose.com

SOURCE Stone Rose


April 1, 2011 4:41am ET by Pressparty   Comments (0)

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