Heineken and Tiesto Offer Free Exclusive Track Download at Heineken.com/Tiesto
Two of Holland's most recognized names team up to offer exclusive content and concert experiences
NEW YORK, April 7, 2011 -- Heineken and Tiesto, two of the most globally recognized exports to come out of Holland, have teamed up for the second straight year. Heineken will offer U.S. consumers "money can't buy" access and exclusive content to Tiesto, Mixmag's Greatest DJ of All-Time.
On the heels of Tuesday's release of Tiesto's new and much anticipated mix compilation album, "Club Life, Vol. 1 – Las Vegas," Heineken is offering fans access to the exclusive track "Green Sky," available as a free download only at Heineken.com/Tiesto.(1)
Tiesto will be performing "Green Sky" throughout his ongoing North American and international Club Life tour. With remaining dates in Washington D.C. and more U.S. dates to be announced followed by a full tour of Canada, this year's 20-city tour continues to offer Heineken Facebook fans VIP access such as exclusive concert tickets and behind-the-scenes passes to meet the world renowned DJ.
"In addition to our Dutch roots and long standing commitment to dance music, Tiesto and Heineken share a progressive style and passion for constantly pushing the boundaries of innovation," said Filip Wouters, vice president of marketing at Heineken USA. "From the large scale arena style shows to the intimate, once in a lifetime VIP experiences, Heineken will offer Tiesto fans exclusive, unreleased music, videos and unprecedented access to the biggest DJ in the world."
Having already given fans all expense paid getaways to see Tiesto perform in Miami for New Years Eve, the Ultra Music Festival and every leg of this year's tour, Heineken has just opened a sweepstakes to fly one lucky fan and their friend to meet Tiesto and watch him perform in Europe.
"I am proud to be working with Heineken. They are great supporters of dance music and we're doing some exciting things together. It's great to have them on board as a partner," says Tiesto.
To enter the chance to win VIP access and to unlock exclusive Tiesto content be sure to 'like' Heineken on Facebook by going to Heineken.com/Tiesto.
Notes to Editors
About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.
About Tiesto – The World's Biggest DJ/Producer
Tiesto is a performer who has transcended musical genres to create a global 'Tiesto' brand. His achievements include a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds. With over 7,000,000 followers on Facebook, 300 million hits on YouTube, and his CLUB LIFE radio show (the #1 artist podcast in the world), Tiesto has truly become a universal phenomenon.
Recently voted 'The Greatest DJ Of All Time' by Mixmag, Tiesto has worked with global superstars such as Katy Perry, Nelly Furtado, Yeah Yeah Yeahs, Goldfrapp and more...His recently completed Kaleidoscope World Tour spanned more than 15 months and 175 dates across 6 continents playing to over 1,000,000 people. He was nominated for two 2010 Billboard Touring Awards (along with Justin Bieber and Lady Gaga) and listed in Billboard's Top 25 biggest grossing global touring acts of 2010. Tiesto is busier than ever in 2011 with the launch of 'Tiesto In Concert' in Las Vegas, a monthly residency at The Joint in the Hard Rock Hotel & Casino. In addition, Tiesto will be traveling the world supporting the release of his new 'Club Life – Volume One Las Vegas' mix album.
(1) Download available for US residents only 21 and over (excluding Texas residents)
SOURCE Heineken USA