7-Eleven® Mixes it Up with Slurpee® MixMaker and Summer Concert Series

DALLAS, May 3, 2011 -- Slurpee® fans have been doing it for years. Sometimes one, or even two, refreshing flavors just isn't enough. This just in: 7-Eleven® understands your pain ... and not just the Brainfreeze® kind. The creator of America's iconic frozen beverage is celebrating the practice of flavor-mixing and urging its frozen-drink fans to become bonafide Slurpee MixMakers.

Using the wide array of colors and flavors available at 7-Eleven stores nationwide, fans can mix and match to create a cool cup of liquid art and a customized Slurpee experience with each drink and then post pictures of their creations on the Slurpee Facebook fan page (www.facebook.com/Slurpee). To get more creative, fans can name their Slurpee concoction for a chance to be featured as the mix of the week. Visitors to the page can vote on their favorite combos while getting ideas for their next MixMaker Slurpee drink.

"Mixing flavors to create personalized Slurpee drinks is nothing new to Slurpee fans," said Rita Bargerhuff, 7-Eleven vice president and chief marketing officer. "MixMaker celebrates the fun of mixing flavors and the millions of combinations that our fans have discovered, each one unique to the mixer, or 'mixologist,' as we like to call them."

Not only is 7-Eleven encouraging the mixing of flavors, they're mixing up the Slurpee summer season with its MixMaker Summer Concert Series. Alternative-rock headliner Jack's Mannequin hits the stage May 25 at The Roxy Theatre in Los Angeles in the first of four concerts. Boyce Avenue, a band known for its strong acoustic roots and melodic rock sound, also will perform at the Los Angeles event.

The concert series continues around the country with events from May until August. Tickets for each show cost just $7.11, or Slurpee Nation Rewards points can be cashed in for free concert tickets at www.slurpee.com, while they last. Each month, the upcoming concert city and headliner will be announced, and tickets will immediately go on sale. Tickets for the Los Angeles concert will be available for purchase starting tomorrow, May 4, at The Roxy Theatre (http://roxy.la/711rox).

For more information about Slurpee or 7-Eleven, visit www.slurpee.com or www.7-eleven.com.

Assisting 7-Eleven in developing the promotion for the MixMaker program is FreshWorks, 7-Eleven, Inc.'s advertising and marketing agency, which is a consortium of Omnicom companies.

Notes to Editors

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,400 7-Eleven® stores in North America. Globally, there are more than 40,800 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales of more than $62.7 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, among GI Jobs magazine's Top 100 Military-Friendly Employers, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies, #6 in AllBusiness AllStar Franchise ranking and #29 among Top 100 Chains in Food Service. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. In addition, Symphony IRI recognized 7-Eleven in its 2009 Shopper-Centric Marketing Innovation program, and 7-Eleven received the 2010 Retailer of the Year from PL Buyer because of the company's private-label brand initiative. The company is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

SOURCE 7-Eleven, Inc.