Pepsi Brings Communities Together Across The U.S. This Summer With Free Music and Entertainment
Top Latino Artists Including Alacranes, Belanova, K-Paz, Melina Leon and Tego Calderon, will Refresh Your Summer Saturdays in Los Angeles, New York, Chicago, Miami, Dallas and Houston with 36 Film Screenings and Live Concerts
PURCHASE, N.Y., May 16, 2011 -- Pepsi announced today the launch of the first-ever Sabados de Verano music program, a 12-week free music entertainment summer series showcasing the hottest Latino acts including, Alacranes Musical, Belanova, K-Paz, Melina Leonand Tego Calderon and many more. Through the Sabados de Verano program, Pepsi will surprise and refresh communities in Los Angeles, New York, Chicago, Miami, Dallas andHouston with 36 live concerts and music film screenings. The program will kick off on Memorial Day Weekend and continue through mid-August.
"I am pumped to join Pepsi in bringing Sabados de Verano to our Latino communities and neighborhoods to celebrate culture and music," said Tego Calderon who will be participating in the live concerts. "Music has enriched my life in countless ways, and sharing this with my people is what I live for. I'm happy Latinos across the U.S. will access these music experiences in their own backyards."
Pepsi believes the program will encourage communities to incorporate spontaneity and fun into their Summer Saturdays. In each market, Pepsi will offer two movie screenings featuring a pre-recorded concert and four live concerts by a top-tier Latino artist, reflecting the unique Latino community and its music culture. In addition to the artists mentioned above, Pepsi continues to confirm additional talent for the live performances.
Each Sabados de Verano event will also feature a local DJ, who will jump start the afternoon with local tunes in preparation for the main act. Attendees will have the opportunity to participate in interactive games such as Loteria, face painting and futbolito, and special giveaways that will create fun-filled experiences with Latino flavor for everyone present.
"At Pepsi, we thrive on developing products and programming that connect with our consumers," said Javier Farfan, Senior Director of Cultural Branding, PepsiCo Beverages Americas. "We cherish diverse cultures and celebrate the Latino community's love and passion for a variety of music. Sabados de Verano provides a perfect opportunity to gather people for an entertaining family and community summer get-together."
Visit Facebook.com/Pepsi for more information on Pepsi events, including Sabados de Verano's event's schedule, list of participating artists and to RSVP for each event. You can also follow @miPepsi on Twitter for of the latest updates on summer Saturday entertainment.
Catmandu-Zoo, a branded entertainment firm, is working with Pepsi in the development and execution of Sabados de Verano.
Notes to Editors
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com. PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world.
Catmandu-Zoo is a leader in creating original content for the most renowned brands in the world, with the objective of expanding the limits of brand communication. Blending top artists, creatives, and producers with strong strategic planning, Catmandu-Zoo develops forward thinking branded entertainment for multimedia platforms.