LOS ANGELES, May 17, 2011 -- JVC Mobile Entertainment (www.mobile.jvc.com), a leading developer and manufacturer of sophisticated mobile, audio, and video products, announces the launch of its 2011 "TURN ME ON 4: Decades" campaign featuring artists, Lita Ford, Candlebox, Puddle of Mudd, and Rev Theory. The campaign will feature a breakthrough online viral video with placement on the high definition JVC video billboard in Times Square and an extensive campaign that includes print features, editorial, extensive PR buzz, online banner ads, concert tour promotions, as well as promotions through the HD Radio Alliance and Clear Channel's iHeartRadio service, which offers access to 750 radio stations in 150 cities.

With over 30 million views-to-date between the first three TURN ME ON viral videos, JVC Mobile Entertainment has revolutionized the car audio marketing landscape with this innovative viral video series. For the fourth installment of the TURN ME ON campaign, JVC Mobile Entertainment celebrates the 4 decades that it has been creating cutting-edge products, by teaming up with acclaimed artists that define each respective era from the 1980's through today. The concept of the video is a time machine-like journey through the decades, featuring 4 TMO girls who ride and sing along with each of the lead singers in aChevy Camaro from each respective decade. Traveling through time, the music, fashion, cars, and of course, the car stereos evolve from the 80's to the modern day. JVC Mobile Entertainment pays tribute to the company's rich history by featuring authentic JVC stereo head-units from each decade.

The "Queen of Metal," and former member of The Runaways, Lita Ford kicks things off for the 80's with her 1984 hit "Gotta Let Go," followed by multi-platinum selling 90's rock group, Candlebox and lead singer Kevin Martin singing their 1994 single, "You." 7X platinum selling artists, Puddle of Mudd represent the music of the new millennium, with front man, Wes Scantlinsinging their 2003 chart-topping song "Away From Me," while up-and-coming rock band, Rev Theory and singer, Rich Luzzirepresent the newest generation of rock with their aggressive 2011 anthem, "Wicked Wonderland." The culmination of the video is a pool party scene at The Hollywood Tower Residences, featuring a live performance by Rev Theory, while all of the artists of the past decades join them, rocking out poolside.  

TURN ME ON 4: Decades highlights some of JVC Mobile Entertainment's most popular mobile entertainment products, including the KW-NT50HDT in-dash navigation receiver the KWAVX840 in-dash multimedia receiver and the DRVN speaker series. The video also spotlights JVC Mobile's innovations in smart phone compatibility with use of both Clear Channel's iHeartRadio and Fullpower's MotionX™- GPS Drive, the leading iPhone navigation application. Also, JVC products like the Xtreme Xplosive headphones, Kaboom! boom boxes, and HD Everio camcorders are featured in the video to further promote the JVC lifestyle. Additionally, for the fourth year in a row, JVC Mobile turned to the creative team of creative director & writer,Danny Klein (e2amp) and director, Steven Lippman (Steven Lippman Print + Film). The intensive 2-day shoot took place on location at the historic Hollywood Tower Residences and was produced by 3Star Productions.    

"The TURN ME ON viral video campaign celebrates nearly 30 years of innovative, cutting edge products, spanning 4 decades since JVC Mobile Entertainment's inception in 1982. This year's TURN ME ON video campaign promotes not only JVC Mobile, but also the entire 12-volt industry through its innovation, proving once again that JVC Mobile Entertainment is on the forefront of what is happening in the mobile electronics industry," said Bill Turner, Vice President for JVC Mobile Entertainment.    

"The concept for JVC Mobile's TURN ME ON 4: Decades is not just a journey through the history, technology, music, fashion and lifestyle of the past 4 decades, it is also a reminder that your car stereo is a very integral part of your life. We wanted people to remember all the formats from cassette to CD, iPod to iPhone/Apps and everything in between," said Chad Vogelsong, General Manager of Marketing for JVC Mobile Entertainment. "This evolution got us to where we are today and JVC has always strived to be a technology leader, either in creating or working with key technology partners, to bringing you the best TURN ME ON road experiences possible, and with a look back at our history we realize not only have we been turning people on to great technology for 30 years but also great music and artists.

For the second consecutive year, media partner egoTv has been tapped to be the exclusive online distribution network, providing channel development, viral co-promotion and overall online visibility, for the branded entertainment campaign. This exclusive channel, found at www.egotv.com/turnmeon, will include a Behind the Scenes "Making Of" video, in addition to interviews and testimonials from the cast and crew.  The site will also feature exclusive galleries from on-set photographers, along with periodic posts with updated features throughout the year from JVC Mobile Entertainment. Users will be able to grab embed codes and site links from www.egotv.com/turnmeon to spread the TURN ME ON 4: Decades video around the web. The page will include an email opt-in area to capture JVC Mobile fan emails, as well as a "Locate Now" button that will take users to the Dealer Locater page on JVC Mobile's website.  Fans will also be able to link to iTunes to buy the featured artists' albums, as well as check out their websites to keep up to date on tours and other info.

To view the TURN ME ON 4: Decades online viral video, log onto:

www.egoTV.com/turnmeon

www.mobile.jvc.com