AT&T Brings Exclusive Content, More Value to Music Fans, Youth Audience With AT&T 'Music For You' Concert Series
Youth-Driven Program Feeds Growing Appetite for Unique Content and Access to Today's Hottest Musical Talent
DALLAS, June 2, 2011 -- AT&T* today announced its "Music For You" concert series – the first of many summer programs designed to bring more value exclusively to AT&T customers, especially the youth demographic, nationwide. The series builds on AT&T's ongoing effort to strengthen ties with the youth market in particular, rewarding customer loyalty and providing closer, faster and exclusive access to today's entertainment industry.
The concert series will bring a total of five, free concerts to five major U.S. cities; each concert will feature a different artist representing a variety of musical genres.
Dates, artists and locations include:
"We have a unique opportunity to really connect with the youth market," said Andy Wilson, vice president, Consumer Marketing, AT&T Mobility and Consumer Markets. "Young fans want access and content – they want it fast and they want it first – and we're in a perfect position to deliver on this demand. Our relationships with upcoming artists and today's hottest groups are about recognizing our fans' loyalty to AT&T – bringing even more value to our customers."
Complementing the concert series, AT&T will bring unprecedented artist access to fans via social media channels. Fans unable to attend the live performance will feel like they are there through featured artists' content available exclusively online atwww.facebook.com/att.
"I'm excited to team up with AT&T and several other talented artists on the 'Music For You' concert series," said recording artist Jason Derulo. "I am looking forward to connecting using social media, as well as providing exclusive access through the free concert."
AT&T's Facebook page has a dedicated tab to serve as the series' multimedia hub for fans seeking interactive and engaging opportunities, including:
To learn more about the concerts, become an AT&T fan at www.facebook.com/att.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
Notes to Editors
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SOURCE AT&T Inc.