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Monday, February 14, 2022 10:00am ET by Pressparty
Swizz Beatz Announces New Album & Partnership
Celebrated exclusive vinyl brand 12on12 are embarking on their exciting new chapter with Swizz Beatz, who not only becomes their latest curator – following acclaimed collaborations with Travis Scott x Saint Laurent and RUN DMC- but the entrepreneur, legendary producer and industry mogul comes on board as their new business partner.
Acquiring a strategic stake in the high-end luxury brand, Swizz continues to build on 12on12’s reputation for unique ‘vinylworks’ and bespoke collectors’ editions by compiling his own exclusive 12” vinyl only compilation featuring photography from his own private collection (The Dean Collection), as the unique work of art for the record.
Swizz Beatz’s 12on12 is a limited edition deluxe premium double gatefold package that is hand-numbered to a run of 1000 copies featuring a meticulously selected track list celebrating Swizz’s love and passion for jazz across its four sides.
Swizz’s selections are all intentional taking the listener on a journey from iconic recordings of jazz standards including Miles Davies’ “Round Midnight” and Kenny Dorham’s “Alone Together” through to a reworking of The Weeknd’s hit single “Call Out My Name” by a group of today’s leading jazz musicians - the “New Masters” featuring Immanuel Wilkins.
The piece of art selected for the cover image ‘Untitled (Grandassas in Car)’ was shot in 1968 during a Garvey Day Celebration in New York by Kwame Brathwaite, who has a long history with jazz having started his career as a co-founder of the African Jazz Arts Society and Studios (AJASS) before going on to photograph superstars like Stevie Wonder and Bob Marley, and jazz greats like Miles Davies and John Coltrane.
Swizz Beatz says: “Jazz has always been magic to our ears. I feel like it should definitely get more attention! This is the first step to pay homage to the great craft & art. Photography is also one of the best expressions of art and should be shown more often. Art & Music are brothers and sisters so I thought it was a great match. I’m a big fan of Kwame and I also love I'm able to share pieces from my collection through music!”
Founder & Chief Creative of 12on12 Claudia Moross adds: “Our goal is to create transcending experiences through music and art, the combination of playing the record while exploring the thoughtfully curated artwork commissioned for the sleeve allows for a precious moment of cultural enjoyment. 12on12’s are very much pieces of art that can be collected and treasured. With Swizz’s finger on the pulse and his well-documented history within music and art, the brand will be upping the ante as we look to work with the very best artists, both visual and musical, to curate future Vinylworks. I am really looking forward to the next chapter for 12on12 and with the expertise and passion Swizz Beatz brings to the table I’m really excited for what’s to come for the brand.”
With global trends growing around nostalgia and legacy artists dominating consumption both within rising vinyl sales and across streaming platforms, 12on12 continue to prove themselves an exciting creative brand capturing a powerful part of the zeitgeist. Sharing the same belief in the opportunity the medium of vinyl presents, 12on12 have partnered with Vinyl Me, Please (VMP) for the release of ‘Long Live Jazz’.
Claudia Moross explains: “12on12’s partnership with Vinyl Me, Please gives us the opportunity to reach a large, dedicated base of avid music and visual media fans who might enjoy our unique Vinylworks.”
Listen/stream Swizz Beatz here now.
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