likeZEBRA Launches backBEAT, Giving Fans a New Way to Experience Live Music and Connect With Artists

Motley Crue's Nikki Sixx to Deliver Two Summertime backBEAT Sessions for Ticket-Holding Fans

LOS ANGELES, July 13, 2011 -- likeZEBRA, the premier online platform for fans and artists to connect, launches the next generation of live shows with backBEAT.  The new platform will allow fans and artists to engage in high-quality, ticketed live sessions via  Taking notice of a growing demand for wider access to live shows and more intimate sessions with fans, likeZEBRA developed backBEAT to further connect artists and fans from all over the world.   To kick start the backBEAT experience, legendary Motley Crue bassist, Nikki Sixx, will get up-close and personal with two exclusive limited ticket backBEAT sessions.

"Throughout history we have seen how music has the ability to bring people together," says Jon Taggart, Director of A&R for likeZEBRA. "It is our prediction that backBEAT will further this movement by creating a new means for artists and fans to connect in a way that is accessible and affordable.  We took notice of a demand within the music industry and from that, developed backBEAT in an effort to cultivate a new type of live performance that would benefit artists and fans alike."

backBEAT sessions are not archived, meaning the platform will allow fans to purchase tickets for a special one-time engagement with their favorite artists from around the world.  Using exclusive technology that has been years in the making, backBEAT ensures a high-quality, live-streamed experience without the need of any special equipment.  backBEAT's fully interactive interface allows fans to request songs in real time, ask questions, and communicate with other fans watching the same show,  adding an enhanced level of intimacy to the live music experience.  

To officially kick off the backBEAT launch, Motley Crue bassist and "Sixx Sense" radio host, Nikki Sixx, will be giving two intimate backBEAT sessions for ticket-holding fans.  A portion of the proceeds from ticket sales will work to benefit Nikki's charity, "Running Wild in the Night," a creative arts and music-based subdivision of "The Covenant House."

"Nikki is the perfect artist to launch the backBEAT sessions," says Taggart.  "His dedication to his fans and multi-faceted talent are sure to set the bar high for this new type of music experience."

To sign up for backBEAT and nab tickets for Nikki Sixx and other backBEAT performances visit,   backBEAT is taking fans beyond the stage for a new way to see the music.



July 14, 2011 4:42am ET by Pressparty   Comments (0)

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