Young Female Artist Uses Google+ to Connect With Fans All Over the World With a Live Virtual Concert

A young musician goes viral, reaching a global audience through Google's innovative Hangout technology.

FAIRFIELD COUNTY, Conn., July 22, 2011 -- Facebook users are migrating to Google's new social network, Google+, for innovative features like the Hangout technology, which allows 10 people to interact on live video simultaneously. The new technology has created a buzz in the social media world, with one of its most exciting uses being the first official virtual concert performed by singer/songwriter Daria Musk.

Pushing the limits of this new Google+ technology, Musk performed a 6.5 hour virtual concert that became a worldwide phenomenon, ultimately reaching thousands of viewers around the globe, from Norway to Australia to Argentina. With the support of Google, whose Director of Engineering, Chee Chew, attended the concert and provided technical assistance all throughout, Daria performed all night for fans who created an etiquette of staying for a few songs before leaving the Hangout so that fans-in-waiting could jump in.

From a technology perspective, Daria's concert changed how Google+ Hangouts are used and perceived. Post concert, Chew posted, "just had the privilege of attending the first known pro level Hangout jam session."

"We, at Google+, are passionate about bringing people together," said Chew to his Google+ network earlier this month. "For us on hangouts it's about really connecting small groups together face to face (to face to face), bringing people together from around the world in a new way. We all have a human need to connect and communicate." 

The response from fans around the world caused the media to pick up the story, while Musk has landed on's list of "The Most Interesting People to Circle on Google+." Meanwhile, Google's top engineers are collaborating with Musk to host a second concert this Saturday, July 23rd at 7 p.m. ET., creating a live streaming channel on that will allow an unlimited number of viewers around the world to watch and listen.

"While Facebook has created a platform that has changed the way people connect online through sharing pictures and updates, Google+ took it one step further by allowing people to interact in real time with video and voice capabilities, changing the very nature of how people socialize on these networks," said Sean Wolfington, owner of Tier 10 Marketing, the agency which architected the digital marketing strategy for Grammy Award-winning musician Shakira and that now represents Musk. "Traditionally record labels dictated which artists get exposure. Now Google+ gives artists an opportunity to find fans, and gives fans the opportunity to find artists. This interactive video conferencing platform turns fans into friends by allowing them to collaborate directly with the artist, and it's changing the music industry."

"Google+ changed my life on Saturday night because I was able to connect with fans from all around the world," said Musk. "My heart is bursting with joy and I'm forever changed."

About Daria Musk

With a set list of powerfully catchy songs, crafted with artistry, spunk and modern flair, soulful indie pop/rock artist Daria Musk is quickly becoming a fan favorite online and in person, receiving rave reviews for her recordings and live shows. Raised in a musical family, with a rebellious heart, an honest innocence, and a passion for playing, Daria developed a distinctive guitar and songwriting style that catches fire on stage and in the studio. Together with producer/composer/bass player R.A.M., Daria has gone from playing cafes to showcasing at festivals and major music industry events like SXSW, CMJ and Gathering of the Vibes. Daria has played to sold-out crowds at the Paradise Rock Club in Boston, New York City's Mercury Lounge, and Connecticut's beautiful Stage One. In just a few years, Daria's songwriting and talent have been recognized and awarded by the We Are Listening Singer/Songwriter Awards, the Starbucks Emerging Artist Competition, the International Songwriting Competition, the Gap's Born-To-Play Competition (voted #9 over-all out of 800+ artists), the Musician's Atlas Spotlight Artist, and she has been sponsored by the Taylor Guitars at SXSW 2009. 

About Chee Chew

Chee Chew is Director of Engineering for Google, Inc., overseeing applications and client efforts at the company's Seattle andKirkland offices. Prior to Google, Chee spent 14 years at Microsoft Corporation where he started as a code engineer on Windows 95 and Internet Explorer 3, 4 and 5, before transitioning to engineering leadership and filling the position of General Manager for Windows Mobile. Most recently, Chew has taken the lead on Google's new Google+ platform, which has generated 18 million followers since it was launched earlier this month.

About Tier 10 Marketing

Tier 10 Marketing is a holistic marketing agency that specializes in helping media companies, global brands, automotive groups, films and international musicians implement results-oriented marketing strategies to increase their market share and profitability by building the brand, attracting more hi-quality opportunities, improving revenues and loyalty while reducing advertising costs. The company has helped to successfully market feature films Bella, Blind Side, The Mighty Macs, and architected the entire digital marketing strategy for Grammy Award-winning musician Shakira, the most successful mainstream Latino artist in the world, and the producer of one of the most viewed YouTube videos in history with 365 million views. For more information, please visit

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SOURCE Tier 10 Marketing


July 22, 2011 9:42am ET by Pressparty   Comments (0)

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