NORWALK, Conn., Sept. 20, 2011 -- For the first time in the United States, the Makers of Tanqueray® Gin and soul singer Aloe Blacc, best known for his hit single I Need a Dollar, invite music fans to remix Blacc's latest, Tanqueray-inspired, track on GoMix.com, an interactive music format which allows music fans to remix and share songs by major artists.  

A face of Tanqueray Gin's new brand platform 'Tonight We Tanqueray,' Blacc drew inspiration from Tanqueray's style when writing and producing Tonight Downtown, a song that captures the feeling of anticipation for the night ahead. Now Blacc is asking music fans all over the world to create and share their interpretation of Tonight Downtown by submitting a track that gets their feet tapping and heart thumping.

"Tonight Downtown is inspired by the idea of going out for a night on the town and making new memories with your friends," said Aloe Blacc. "It's the mentality that tonight we're going to go out with a plan and make a memory that will last forever."

By visiting facebook.com/tanqueray and selecting the GoMix.com tab, the application puts the control board in the people's hands. Add more piano or deepen the bass, whatever envisioned is possible with a click of a button. Blacc himself will review submissions through the GoMix.com application.

Tonight Downtown will also be available for download through Tanqueray's recently launched interactive experience that invites viewers to discover what it means to 'Tanqueray.' Upon entering a virtual bar, you can navigate through individual storylines by moving the mouse left and right. Each path chosen will lead to another experience and also unlock behind-the-scenes content of Blacc and the Tonight Downtown music video.

"Aloe Blacc has written a song that completely captures the spirit of 'Tonight We Tanqueray,'" said Matt Pechman, Brand Director, Tanqueray. "Tonight Downtown allows his fans and our consumers to experience the lifestyle that Tanqueray represents and inspires them to start their nights right with a Tanqueray cocktail."

Aloe Blacc joins top celebrities to celebrate extraordinary nights through the 'Tonight We Tanqueray' campaign including Hollywood's Idris Elba, straight off the red carpet of his hit movie Thor; Boardwalk Empire star Michael Pitt; and supermodel-turned-singer Karen Elson. 'Tonight We Tanqueray' raises a glass to starting your night off with Tanqueray, a vibrant, crisp gin with flavors that add intrigue to any cocktail and any night.

When enjoying Tanqueray, the Makers of Tanqueray Gin remind you to please drink responsibly.

Please Drink Responsibly. ©2011 Imported by Charles Tanqueray & Co., Norwalk, CT.

About Tanqueray

TANQUERAY London Dry Gin is a dry, crisp, gin with a rich juniper flavor. Known for its iconic green bottle and red emblem, TANQUERAY London Dry Gin is the number one imported gin in the United States and is one of the world's most award-winning white spirits. TANQUERAY gin, TANQUERAY No. TEN gin, TANQUERAY RANGPUR gin and TANQUERAY STERLING vodka together create the renowned portfolio of TANQUERAY, where perfection and craftsmanship maintain a history that reaches back 175 years.

Additional information about the TANQUERAY brand may be found at www.tanqueray.com, www.facebook.com/tanqueray andwww.twitter.com/tanquerayusa.

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere, responsibly.

MEDIA CONTACTS:

Carmen Muhammad

Gillian Cook

Taylor

Diageo

(212) 714-5750

(646) 223-2326

cmuhammad@taylorstrategy.com 

gillian.cook@diageo.com  

SOURCE Tanqueray