Sun Zulu drops visual for 'Raised In It' from the epic new album "Asrah" produced by Mydus
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The enigmatic emcee Sun Zulu joins forces with soulful producer Mydus to explode onto the scene with their brand-new single 'Raised In It,' an epic introduction to their latest collaborative album Asrah.
Raised in It is an account of Sun Zulu’s life that delves into his upbringing to define his identity. The proclamation, “for the forgotten — my ancestors!”, comes at a time where the senseless murders of George Floyd, Breonna Taylor, Elijah McClain and countless others have united the voices of millions of people around the world with the call of “Black Lives Matter”.
Sun’s lyrics display a complex simplicity that showcases why “wordplay is (his) best weapon” and melds with the infectious and sophisticated production of Miami-based maestro Mydus to offer listeners insight into the narrative of Asrah.
The authentic visuals were shot & edited by Sun’s company True & Livin’ Development and beautifully compliment the themes of identity through subtle touches, such as home movie footage and the streets of Baltimore, Maryland. Raised In It indeed highlights the importance of Hip Hop in breaking free from the constraints which limit our expression and is a track to stand up and take note of from the steadfast music creatives.
Asrah is the incredible new album by Baltimore-bred lyricist Sun Zulu and renowned Miami-based producer Mydus. It follows the journey of Sun in his pursuit to explore and uncover the meaning of his own identity.
Growing up, it was Sun's refuge in hip hop that allowed him to escape societal constraints through his imagination. After writing a book report on “Long Walk to Freedom” by Nelson Mandela in the 4th grade, Sun began to tell his own story through writing rhymes. He developed a deep yearning to understand the culture of Hip Hop and what the South African influence was on it through the Zulu name.
This desire was buried until Sun received an opportunity to travel to South Africa for a project later in life. He connected with Mydus and began to elaborate on that connection through the vessel of music - creating a new form of retrospective with motifs bridging the gaps to symbolize the perilousness of Sun’s journey. This is a journey that was altered due to the untimely passing of interview subjects, a global pandemic and the actual trip back from Africa to America!
Asrah is the first album of its kind to record actual perspectives in a creative way and give context to the Zulu identity’s connection to Hip Hop culture in modern American society. Witty & honest lyrics often come hand in hand with the profound themes of the project.
Sun’s smooth flow also melds beautifully with the soulful production of the Miami maestro Mydus for an album that is equal parts Boom Bap and Trap yet forges a new era masterpiece.
The project features underground and international guest features that directly tie to the narrative - such as Skyzoo, Graveyard Shifter, and Nyota Parker.
“They say Asrah is a type of illusion in magic that simulates levitation. The appearance of floating in air, to me symbolically represents my search to discover an American link to the Zulu through Hip Hop. You have to suspend your belief in order to free your mind, and you’ll find the ‘why’. These are the lessons I learned on that journey to understand why (I am who I am).”
Sun Zulu x Mydus have worked with a plethora of talented artists including EarthGang, Skyzoo, King Mez and Michael Christmas and have been featured in publications such as Okayplayer, DJ BOOTH, and 2DopeBoyz. Accolades include winning ‘Best New Artist’ at the 2009 Baltimore Crown Awards, 2009 Minnesota Twin Cities "Next Up" award and most recently Sun Zulu won an award for "Outstanding Use of Sound" in 2020 from the Chesapeake Associated Press Broadcasters Association.
Stream the new album now:
Source Steaming Kettle PR
July 10, 2020 1:00pm ET by Steaming Kettle PR