Brooklyn-based prince of dark pop strikes again with ‘Hard Feelings’

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After his successful 2020 debut, the Brooklyn-based bedroom pop songwriter, artist and producer, Wally Hoak continued the interpersonal story introduced in his previous singles through his stylishly powerful electro pop release, Hard Feelings.

With the Weeknd, Halsey, Dua Lipa and Lorde influencing Hoak’s dark pop edge, there is instant magnetic accessibility to Hard Feelings, despite the harrowingly honest confessional lyrics that introduce Hoak’s demons, regrets and resilience.

Atop of the driving urban-pop beats lies Hoak’s harmonic pop vocals which push emotion to the forefront of the fiercely melancholic release.


Wally Hoak said:

“This song is how I feel most of the time; the message is that sometimes we make decisions knowing the consequences, and we still go through with it - no matter how much it will ultimately hurt us and lead to hate, rage, and heartache. Usually, I’m outspoken, except on the subject of my feelings; just like the song says, I want to be left alone with my feelings.”

Amelia Vandergast at A&R Factory said:

“It is not often that a track hits the airwaves with the ability to reflect the intensity of human emotion, but emotion is 99% of the substance in this visceral pop hit. Hoak’s songwriting ability is only second to multi-platinum pop artists. He is definitely one for the radar.”

About

Wally Hoak is a Santo Domingo, Dominican Republic-born, Brooklyn, NY-based artist. He started honing in on his songwriting skills aged 13 and continued to pen songs in Spanish and English until he studied production and engineering at The Institute of Audio Research in NYC.

After graduating, Hoak continued writing and producing his music until his debut single, Complicated, hit the airwaves in October 2020; his sophomore single, Slipping Away, was released in September 2021.

Source A&R Factory

November 23, 2021 6:56am ET by A&R Factory  

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