Denim Blue explores the ghost of connection in his indie pop meets hip hop heartbreaker, Brand New


A&R Factory

Following his 2021 debut album, Blue World, the Norway-hailing amalgamator of indie rock, bedroom pop and hip hop, Denim Blue, is primed to release his EP, Vacation Blues.

Ahead of the anticipated release, he has three singles in the pipeline, starting with the genre-fluid bittersweet heartbreaker, Brand New. With its bedroom pop intimacy, new wave hip hop bite and arrestingly colourful indie melodies propping up his raw with vulnerability vocal harmonies, few modern releases are as soul-stirringly sweet.

As he is always at the point of discovery and improvement, there is no anticipating what comes next from Denim Blue but fans of Post Malone, Cuco, and Hoodie Allen will want to start paying attention right about now.

After being recorded in Denim Blue’s bedroom, Brand New was produced by the industry legend Fantom, mixed and mastered by Dan Konopka, who previously drummed in OK Go.

Denim Blue said:

Brand New is a bittersweet song; happy and pleasant, yet sad and reminiscent of the past. I wanted it to be perplexing; like the emotions that come to fruition when reminded of the past. I created a soundscape of summer, bright and melodic, with a sadder yet playful undertone in the lyrics, which are about struggling to let go – even if it is for the better. I recorded it about two years ago and kept returning to it with a good feeling. I hope others will get a good feeling from it too.

Amelia Vandergast, the Executive Editor at A&R Factory said:

“Denim Blue mastered every genre he poured into Brand New. His ability to pull you into the dissonance of heartbreak and make it a pleasurable trip is something no one will be quick to forget.”


Denim Blue is the current moniker of the luminary Bryne, Norway-hailing artist and songwriter who goes by numerous names; with this particular project, he has been keen to traverse the mental abysses that no one is impervious to.

His music fascination started in the realms of rap and hip hop. Eminem, Dr Dre, Ice Cube, Snoop, Lil Wayne, and Outkast were responsible for the early spark that led him to writing songs for as long as he can remember. Aged 17, he acquired his first microphone and began to record every day in his bedroom. Around this time, his music taste started to broaden, and he started picking up influence from an expanse of artists from all genres.

His debut single, Diamonds, hit the airwaves in 2021 and was shortly followed by his dark concept album, Blue World. In the run-up to his upcoming EP, Vacation Blues, which will release on August 26th, Denim Blue will release a new single every Friday, starting with Brand New, which was released on August 5th. The two successive singles will release on August 12th and 19th, respectively.

Source A&R Factory

August 11, 2022 6:45am ET by A&R Factory  


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