Milan’s Mike37 injected an intravenous shot of soul into alt-hip-hop

with his debut LP, HOT AIR BALLOON

OFFICIAL PRESS RELEASE


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A&R Factory

Milan’s hottest breakthrough artist, DJ and producer, Mike37, has reached the zenith of his career with the launch of his sonically eclectic vibe-driven debut LP, HOT AIR BALLOON.

With sessions of unadulterated feel-good soul, spoken word verses of pure enlightenment, dreamy trap deep cuts, classic hip-hop grooves and pop hooks, Mike37 unveiled one of the most versatile releases of the summer with the 12-track release which features guest artists including Skyler, Uno Hype, Tiffany Evans and Amy Fitz Doyley.

The pinnacle of the record is reached with PUT YOUR CAMERA DOWN, which electrifies with its harsh reverberant synths, pulsative 808s and MIKE37’s bars that scathe in the face of shallow pretenders to vindicate anyone who has suffered the superficiality of duplicitous personalities.

The self-produced LP was recorded and mixed at Fiery Water Recordings Studio in Italy and mastered at Abbey Road Studios by Alex Gordon; after its launch date on September 6th, Hot Air Balloon will be available to stream and download on all major platforms.

For Fans of Tyler, The Creator, Kendrick Lamar, and BADBADNOTGOOD


MIKE37 said:

My main mission with my music, and this album, is to let people know that music can unite everyone, it doesn't matter where you come from or what language you speak. I would also like to teach people how to deal with problems and inspire people to keep following their dreams.

In that vein, one of my favourite tracks on the LP is ‘PUT YOUR CAMERA DOWN’ which expresses anger against fake people who try to push you down and make you feel bad.

Amelia Vandergast, Executive Editor at A&R Factory said:

“Wavy hip-hop soul vibes? MIKE37 has set the gold standard.”

About

At 17 years old, MIKE37 has already taken the music industry by storm; after starting as a DJ in 2017, he released his first three tracks in 2019 via Just Entertainment. Since his debut, he’s garnered attention from national TV, Radio Monte Carlo and the Italian journal, La Stampa.

Once the Italian artist hit the ground running with his beats, he got to work on his upcoming debut hip-hop/soul album and put his voice to his instrumentals for the first time.

His international performances have seen him grace stages in London for Ministry of Sound, Amsterdam and Miami shortly before the launch of his single, C.R.I.B. feat Uno Hype, which has racked up 28k streams to date since dropping in June 2024.

As he works towards the launch of his debut LP, which has been produced between Italy, London and Amsterdam, he’s also priming himself for his album release party in Busalla on September 6th.

Source A&R Factory

September 10, 2024 1:33pm ET by A&R Factory  

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