BBC Radio 6 Music breaks record reach as digital listening soarsBBC Radio 6 Music has achieved its highest ever audience figures as digital listening continues to grow across the UK, new data has revealed. According to the latest Rajar figures (Q1 2017 2nd Jan-2nd April 2017), the station draws a record 2.35m listeners every week (from 2.33m last quarter and 2.24m last year). The Shaun Keaveny Breakfast Show, which recently celebrated its 10th anniversary, has a weekly reach of 1.12m, making it the most listened to programme on the network. Steve Lamacq’s weekday afternoon show remains over the 1m mark, with 1.115m listeners. Other shows enjoying record figures include Mary Anne Hobbs, Cerys Matthews, Huey Morgan, Chris Hawkins, Iggy Pop, Jarvis Cocker’s Sunday Service, Guy Garvey’s Finest Hour and 6 Music Classic Concerts. The share of all radio listening (BBC and commercial radio) via a digital platform now stands at a new record share of 47.2% (44.1% last year), with 32m people tuning into radio via a digital platform (DAB, Online and DTV) every week. DAB remains the lead digital platform by some margin, and now delivers over 1/3 of all radio hours in the UK. Bob Shennan, Director of BBC Radio and Music, says: “Despite huge changes in the sector, it’s heartening to see a massive 89% of the UK population committing to listen to radio each week across a variety of devices. It has been a strong year for digital innovation right across BBC Radio with all our services seeing digital growth of one sort or another, especially BBC Radio 6 Music which goes from strength to strength, building a loyal audience that recognises a station run by music-lovers for music-lovers.” The listening of live radio across the UK, including commercial stations and BBC Radio, reached 48.23m, which is 89% of the UK population (48.68m last quarter and 47.82m last year). All BBC Radio’s weekly reach over the period was 34.2m (35.2m last quarter and 34.9m last year) and a share of 52.8% (53.5% last quarter and 54.1% last year). The average time spent with BBC Radio was 15.8 hours (15.9h last quarter)
For further Information, please contact: May 19, 2017 4:39am ET by BBC Radio 6 Music |