Music producer The Fullest, a south-west London native now based near Brighton, unveils his latest single, “DO IT AGAIN”, a high-energy, 100% authentic hip-hop track featuring rappers Seefu McCloud, Pearl Harba and Nic Nac. The song is a testament to The Fullest’s deep-rooted love for the culture and his lifelong dedication to the craft.

Hip-hop has been a defining force in The Fullest’s life since he first discovered it through pirate radio stations in the early ‘80s. Inspired by the film Wild Style, he quickly immersed himself in the culture – starting out as a b-boy, selling his car at 18 to buy his first Technics 1210s, and mastering the art of beat-making, DJing and production.

On “DO IT AGAIN”, The Fullest showcases his production mastery. Speaking on the song, he explains: “It’s about letting people know you’ve put all the work in and you would do it again if you had to because of the love you have for this art form.”

The Fullest’s mission is clear: to create heartfelt, authentic art that stands the test of time. “DO IT AGAIN” is a powerful testament to his passion and dedication to hip-hop, delivering a sound that both honours the past and pushes forward. “DO IT AGAIN” is available to buy/stream now on all platforms.