Tuesday, January 29, 2013 2:09pm ET by  
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Beyoncé shares 'Pulse NYC' fragrance promo video

Global vocal sensation Beyoncé is gearing up to launch her new perfume Pulse NYC in the UK and has unveiled a behind-the-scenes video that shows off the campaign and thoughts behind the fragrance.

The scent will be available from February 1 at British branches of The Fragrance Shop and in the new promotional video, the 'Halo' beauty explains the importance of the New York setting:

"Now that I'm a New Yorker and I've learned how I can accomplishment anything in this city, I thought it was an appropriate energy for the new fragrance."

She also speaks about the advertising shoot's styling, which was led by photographer and director Jean-Baptiste Mondino, and adds:

"He knows how to make a woman feel beautiful and look beautiful and make sure it was still edgy and sophisticated."

 

 

 

 

Watch the clip here: