PRE-ORDER THE EP:

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Wrapping up his colossal double headline tour in Australia with Fool's Gold head honcho A-Trak and game changing set at Splendour In The Grass, Australian producer What So Not has shared the title track, accompanying video and details of his highly anticipated, Divide & Conquer EP. Out on September 9th via OWSLA / Sweat It Out Music, the EP marks the first for the newly solo What So Not and includes features from the likes of Kimbra and BURNS, joining JOY., Ganz and long-time collaborator George Maple.

The title track, "Divide & Conquer" was born in Barcelona after a night out in London. Entranced by the "simple dark melodies & modulating basslines" of a Shades & Gaslamp Killer show, Emoh envisioned: "two once peaceful cities side by side, trying to outbuild each other... It began with the siren, rising in pitch, the bassline creeping in note by note - a hypnotic low end crescendo."

Back in LA Emoh conceptualized the story of the two cities pulling images from the internet and expanding on the narrative in sequence with the song. The aesthetic was surreal imagery played out in a video game format - an observation on human nature & the paradox of nature & industry. Pretty soon, Emoh had a 15-page document and his first video treatment. He enlisted Babekuhl & Leticia Dare to collaborate on its actualization and "Divide & Conquer" came to life.

The Divide & Conquer EP pre-order includes instant-grats of the title track and the EPs first two singles, "Lone," a collaboration with Dutch producer Ganz, featuring rising star JOY., which has clocked almost 5 million streams. His follow up collaboration with George Maple and Rome Fortune on "Buried" was released in July with its own surreal video. With an impressive track record of festivals up his sleeve including Coachella, Splendour In The Grass, EDC Vegas and Electric Forest, What So Not wraps up a huge year with his largest headline tour ever this fall when The Divide & Conquer Tour hits venues across North America.




DIVIDE & CONQUER TRACKLISTING:

1. Divide & Conquer

2. Severance (Interlude)

3. Lone (feat. JOY.) - with GANZ

4. Buried (feat. Rome Fortune) - with George Maple

5. Montreal (feat. Kimbra)

6. Trust w/ BURNS

7. Adieu

WHAT SO NOT TOUR DATES:

09/03/16          Jindabyne, Australia      Snowtunes

09/15/16         Denver                           Ogden Theatre

09/16/16         Chandler, AZ                  Mad Decent Block Party

09/16/16         Los Angeles                    The Fonda Theatre

09/17/16         Los Angeles                    The Fonda Theatre (All Ages)

09/19/16         San Diego                       The Observatory

09/20/16         San Francisco                  The Regency Ballroom

9/21/2016       Eugene                            Wow Hall

9/22/2016       Seattle                             Showbox Sodo

9/23/2016      Portland, OR                     Wonder Ballroom

9/24/2016      Edmonton                         Soundwave

9/25/2016      Banff                                 Dancing Sasquatch

9/27/2016      Winnipeg                          District Shop

9/28/2016      Minneapolis                      The Loft

9/29/2016      Milwaukee                        Miramar Theatre

9/30/2016      Chicago                           Concert Music Hall

10/1/2016      Grand Rapid                    The Stache

10/2/2016      Toronto                           The Hoxton

10/4/2016      Buffalo                            The Town Ballroom

10/5/2016      Burlington, VT                 Higher Ground

10/6/2016      Philadelphia                     Electric Factory

10/7/2016      Boston                             House Of Blues

10/8/2016      Vancouver, BC                 Blue Print 19th Anniversary - Pacific Coliseum

10/10/2016    Washington, DC               9:30 Club

10/11/2016    Ashville, NC                     The Orange Peel

10/13/2016    Chattanooga                        Revelry Room

10/14/2016    Memphis                        Minglewood Hall

10/15/2016    Atlanta                                    Masquerade

10/16/2016    Nashville                        Exit / In

10/22/2016    New York                        Terminal 5

10/28/2016    New Orleans                        Voodoo Music Festival    

Connect with What So Not:

Official: http://www.whatsonot.com

Instagram: https://www.instagram.com/whatsonot_certified

Twitter: https://twitter.com/whatsonot

Facebook: https://www.facebook.com/Whatsonot 

YouTube: https://www.youtube.com/whatsonot

Spotify: http://bit.ly/23iGZZm 

Biz 3 Publicity, 1321 N Milwaukee Ave. #452, Chicago, IL 60642

WATCH "DIVIDE & CONQUER" OFFICIAL VIDEO: