DMV ARTIST HENO. ANNOUNCES NEW LP DEATH AIN'T THAT BAD
WATCH THE VIDEO FOR "BLACKSTARRR" BELOW
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Biz 3 Publicity
Maryland-born LA-based rapper/vocalist/producer Heno. has announced a new LP, Death Ain't THAT Bad available on March 19th. The album, which includes production from JPEGMAFIA & Anthony Ferraro along with features from ASTU, Ahmed Kazmi, Knyves Escobar, Kuya and Bianca Brown is a philosophical meditation on Stoic outlook. Growing up in Takoma Park, Maryland, a neighborhood rife with law enforcement and violence, forced Heno. to grow up faster than most. He realized at an early age that having control of your emotions was a mechanism for survival - a Stoic touchstone. Not having a name for it at the time, he eventually came across the writings of Epicurus, whose philosophies reaffirmed Heno.'s outlook on death, emotions, etc.. all philosophies omnipresent in the album and it's first single/video "Blackstarrr".
A masterclass in precision Heno.'s command of flow on "Blackstarrr" is remarkable and is interspersed with infectious pop hooks. On the track Heno. explains "Blackstarrr is about fearing death being irrational because it's the only thing that's promised to us; based on the philosophy of Epicurus. We tend to have a negative perception of death; being an uncomfortable topic to talk about (in some cases taboo). Although I pull from my story as context for why I think the way that I do, this song (and album) aren't really about me; I just want to have a bigger conversation about how we view and perceive things that make us uncomfortable and find comfort within that. Just because death is inevitable and the only thing promised to us doesn't mean that we have to loathe or be afraid of it. It hinders our quality of life when we do."
Death Ain't THAT Bad Tracklisting
Source Biz 3 Publicity
January 26, 2021 9:41am ET by Pressparty