CYDNEE WITH A C BUILDS HER OWN WORLD IN NEW MUSIC VIDEO FOR “CRY ALONE”
PHOTO: “Cry Alone” still
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Biz 3 Publicity
Atlanta-raised, LA-based singer Cydnee With A C releases an opulently monochrome new music video for single "Cry Alone". In the whimsical visual, the Aktion Jackson-produced track—activated by a hypnotizing drum & bass beat—gets the Wizard of Oz treatment. Directed by Ian Parke of Red Fox Productions and shot in Los Angeles, the video finds Cydnee and her glitched-out sugar sweet vocals joined by an array of fantastical characters on a journey through a series of vibrant rooms.
Based on its title, “Cry Alone” would seem like a sad song, but the bubbly singer and self-proclaimed K-Pop “fangirl” (she has a YouTube following dedicated to her fandom and even taught herself Korean) says it’s about finding community: “Sometimes all you need is to look outside yourself. Anything can happen; life is magical”. She wrote the song on the plane back home to Atlanta for a much needed visit with family, ultimately recording it in her sister’s bedroom. With the song, Cydnee wanted to express a yearning for connection and the importance of normalizing vulnerability and talking about trauma.
Cydnee describes the inspiration behind “Cry Alone” and its video:
"The video is Wizard of Oz themed. It’s about me being lost and finding friends or a community of people just as weird as me... finding a community that I can connect with so I know I’m not alone. My YouTube subscribers inspired the song because I used to feel so lonely fangirling about K-pop all by myself until I found a community of fangirls and fanboys."
Cydnee with a C has been singing since she was a child, and has since recorded and collaborated with the likes of Trippie Redd as well as rapper and fellow Atlanta artist OG Maco, who featured on her 2017 single “I’ll Be Your Chick”. Last week “Cry Alone” was highlighted as a “10/10 Recommend” song on BBC 1Xtra’s Alternative Selection, with host Casskidd and last night, Cydnee headlined a performance at LA venue Adults Only. With a striking new video for an undeniable earworm, and an EP on the horizon in 2023, Cydnee with a C is forging her very own yellow-brick road.
Source Biz 3 Publicity
January 24, 2023 12:00am ET by Pressparty