INTL: myBMG pop-up reaches out to clients on racism
OFFICIAL PRESS RELEASE
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A week after ‘Blackout Tuesday’ saw hundreds of BMG team members around the world pause for reflection in the wake of the death of George Floyd, the message sought to highlight BMG’s approach moving forward.
Named last Wednesday, June 3, in a note to staff by BMG CEO Hartwig Masuch, it included the three key work streams and stressed BMG’s commitment to delivering real action rather than just slogans.
Originally launched purely as a royalties portal, myBMG is increasingly becoming central to BMG’s relationship with clients, with it now offering synch information and news about songwriting opportunities via the recently relaunched 'Watchlist' service.
myBMG has been used twice in recent weeks to update clients on issues relating to coronavirus.
BLACKOUT TUESDAY: ONE WEEK ON
We are determined that last week’s action is more than a black square in a social media post or a series of slogans.
We need to play our part in addressing historical injustices inflicted on black people.
Last Wednesday we embarked on a journey designed to make lasting change.
We know we cannot change the world by ourselves, but we are determined to change our part of it. For the better.
Mindful of the music industry’s record of shameful treatment of black artists, we have begun a review of all historic record contracts. While BMG only began operations in 2008, we have acquired many older catalogues. If there are any inequities or anomalies, we will create a plan to address them. Within 30 days.
In common with many music companies, at BMG the reality is that black people are not as well represented as they are in the populations in which we operate. We are not as diverse as we could be. Despite numerous initiatives over the years, we have not made sufficient progress. We pledge to do so and will produce a plan to do so. Within 30 days.
Racism and social injustice exists in all 12 countries in which we operate. We need to play our part in tackling it. Each BMG office will create a plan to do so. Within 30 days.
Blackout Tuesday was an important moment of reflection. The real test for us all is now to come up with a credible plan for change.
We are committed to do so.
Your BMG Team
June 11, 2020 3:45pm ET by Pressparty