UK: KSI Scores UK’s Biggest-Selling Debut Album of 2020 So Far
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
KSI, the Watford-born YouTuber-turned-boxer-turned chart star has scored the UK’s biggest-selling debut album of the year so far with Dissimulation, released by BMG.
The UK’s Official Charts Company awarded him the honour based on sales of 52,000 chart sales since its release six weeks ago, including an incredible 114.8 million audio track streams.
KSI was signed by BMG’s LA operation, but has scored his biggest success in his home territory.
Alistair Norbury, President Repertoire & Marketing BMG UK, said, “This is an incredible achievement for KSI, his creativity and his expert management. For BMG it is above all a demonstration of teamwork, between our LA and UK teams, and between A&R and marketing. To have done all this during the coronavirus lockdown is even more remarkable.”
The Dissimulation campaign is a ringing endorsement of BMG’s ability to work with new talent and to deliver big streaming numbers, says Norbury. “BMG is best-known for our work with established, often physical-album-focussed artists,” he said, “but the success of KSI demonstrates that we can compete with the best and succeed with purely digital artists too.”
July 9, 2020 9:00am ET by Pressparty