US: BMG partners with Ubisoft for Just Dance 2022 artist collaborations
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BMG expands its presence in the gaming world with a new partnership with the French video game company Ubisoft and one of their key game franchises, Just Dance 2022.
Born out of a publishing administration agreement, this partnership includes artist collaborations with BMG publishing clients Domino Saints for their single ‘My Way’, released by Ubisoft Music, and Platinum-selling BMG recording artists and viral dance dynamos Ayo & Teo for their single ‘Stop Drop Roll’, released by BMG.
The partnership with Ubisoft is part of BMG's effort to further boost across different media businesses, including Netflix, Roblox, and many others.
Maite Bursic, BMG, VP Film & TV Music Publishing in New York, said: “We are thrilled to work with the Just Dance creative teams at Ubisoft on two artist partnerships in Just Dance 2022. Sending a positive message to the Just Dance community and fans that staying active and having fun are key to keeping body and mind healthy. We are looking forward to future projects that may open doors for a new artist! ”
Just Dance is a series of dancing games developed and published by Ubisoft, it was originally released exclusively for the Wii, where it was a major commercial success, selling over 4.3 million copies. Just Dance 2022 is now available on Nintendo Switch, PlayStation, Xbox, and Stadia.
December 17, 2021 9:00am ET by Pressparty