K-Pop superstars and BMG recording artists MONSTA X are taking the US by storm having kicked-off their 10-city MONSTA X: No Limit Tour Presented By Lexus on May 21 at New York City’s Radio City Music Hall just weeks after the release of their mini-album Shape Of Love via BMG.

BMG’s Brand Partnerships team in the US have been working closely with the pop-sensations to support them in finding the best possible brand sponsor for the tour. With BMG having previously secured a partnership with Lexus on MONSTA X’s hit single ‘You Problem’ released via BMG, and again as the presenting sponsor for the groups Pop-Up album launch event in December, the luxury vehicle brand were the perfect choice to present the US tour.

Says Daron Moore, Director Brand Partnerships, US: “We are incredibly excited to be partnering with Lexus on the MONSTA X No Limit Tour! It’s been a wonderful journey to build this partnership into what it is today, starting as a music video integration and now a presenting US tour sponsorship. Lexus have been tremendous partners and supporters of MONSTA X and we can’t wait to continue this journey throughout the tour and beyond.”

With internal support from BMG teams including the Label Marketing team, all moving parts were brought to life in New York City. Lexus are running a promotion at each tour shop; Lexus drivers who show their key at the merchandise booths will have access to an exclusive perk.

MONSTA X continue their tour throughout the US in May with the tour concluding on June 11 in Inglewood, California.