One of the most recognizable singles of all time, Rick Astley's 'Never Gonna Give You Up' is celebrating the 35th anniversary of its original release on July 27.

Astley, who is signed to BMG for publishing and recordings, released 'Never Gonna Give You Up' as the lead single from his landmark debut full-length, Whenever You Need Somebody. The single would quickly become a worldwide hit, charting at Number One in 25 different countries including the US. It topped the Official UK Singles Chart for five weeks and was the highest-selling single of 1987.

'Never Gonna Give You Up' has also been certified five-times Platinum in the US where he just concluded the Mixtape Tour with New Kids on the Block, Salt-N-Pepa, and En Vogue that visited 56 arenas across North America.

In May, Astley released a reissued and remastered 35th-anniversary edition of Whenever You Need Somebody via BMG. A brand new animated version of the 'Never Gonna Give You Up' video was released tied to the reissue. Created by 50/50 Mediahouse, the animation lovingly recreates all of the most memorable moments from the original video.

Astley returned to music in 2016 with his album 50, released via BMG. Entirely written, performed, and produced by Astley, the album was certified Platinum, scored the Number One position in the UK, and sold over 400,000 copies. The album was followed by Beautiful Life in 2018, another Top 10 UK release. Astley has since played with the Foo Fighters, made international headlines for performing the songs of The Smiths with Manchester band and BMG publishing clients Blossoms, and soundtracked a key late-season scene on Ted Lasso.

Last year, 'Never Gonna Give You Up' achieved a rare milestone in becoming one of 23 music videos from the pre-internet era to hit one billion views on YouTube. He has over six million monthly listeners on Spotify and is active on social media, where 2.9 million fans follow him on TikTok. In partnership with Jacqui and Kevin Hughes, Astley also recently launched BUB CLUB, a YouTube channel for pre-schoolers with Astley co-writing and co-producing new songs for the show.