INTL: BMG continues to make strides in immersive audio offerings
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Fifty years after stereo displaced mono and 30 years after the MP3 conquered the world, a new phrase “immersive audio” is wowing music fans. With immersive and spatial audio technology developing rapidly and becoming increasingly more accessible, BMG has been expanding its involvement with the major players in this field with partnerships including Dolby Atmos and Sony 360 Reality Audio.
“Immersive audio” is, simply put, three-dimensional audio that surrounds the listener creating a sound akin to being in the middle of a room surrounded by speakers. The technology and its accessibility opens up new avenues for artists and music fans alike to create fresh music-listening experiences.
Together with its partner organizations, BMG has been involved in a series of events fully showcasing the power of immersive audio. Embracing the technology, BMG held a listening session on July 14 in London at the Dolby Screening Room for Simon Goff & Katie Melua’s new collaborative album Aerial Objects released via BMG/Modern Recordings to experience the project in its full scale.
Pop superstar Kylie Minogue has also embraced the future of music listening with a release of her Number One album Disco in Dolby Atmos available on Apple Music, Amazon Music Unlimited, and TIDAL as well as an official new music video for ‘Miss A Thing’ released on July 22.
Mark Levin, Senior Director Sync Commercial & Creative at BMG has been working in this area and noted, “We’re embracing immersive audio as the future of music. With the technology developing rapidly in this field and the increased accessibility of the sound, immersive audio will gradually become the new normal.”
BMG recording label Modern Recordings have also been utilizing the expanding technology to showcase classical recordings from artists and composers signed to the label. A collection of 29 highlights have been created using Sony’s 360 Reality Audio including recordings by Pat Metheny, Meredi, Craig Armstrong and Robot Koch. The highlights were put together in a playlist available via Amazon Music Unlimited, Deezer, and TIDAL.
To further expand on the possibilities presented by immersive audio, multi-instrumentalist, singer, and musician French Kiwi Juice (also known as the abbreviated FKJ) recorded his latest album Vincent in Dolby Atmos and hosted an event melding immersive audio and wellness with a playback and panel session.
As technology continues to develop in this area, BMG too is continuing to expand the offering of existing and new albums in immersive sound formats.
August 4, 2022 4:00am ET by Pressparty