BMG's live music promoter Undercover has curated the live program of the Hessentag 2023. The program consists of twelve concerts and features a number of the most successful German artists including Peter Maffay, Silbermond, Bülent Ceylan, Sarah Connor, Broilers, Andrea Berg & Wolkenfrei with Vanessa Mai, Nico Santos, Royal Republic, Danger Dan, Elif, Simone Sommerland, and Takida.

Hessentag is Germany's largest state festival, organized annually by the German state of Hesse to represent different regions of the federal state. The events are shown for a week to visitors, with an emphasis on cultural displays and exhibitions. It is the oldest and largest state festival (Landesfest) in Germany.

The 60th Hessentag will be held in Pfungstadt from June 2 to June 11, 2023. It is the first time that it will take place again after a three-year break due to the global Covid pandemic. More than a hundred thousand visitors from all over Germany are expected.