Heartthrob Bruno Mars has called for his fans to get involved in his latest single's music video by launching an interactive site where users can 'tag' their own footage.

The site is for his track 'Treasure' and Mars has asked his followers to use the hashtag '#TreasureDance' on any Instagram videos they record so that he can check them out and subsequently include them on the page in the rolling video.

OKFocus's Chief Technology Officer Jules LaPlace and Creative Director Ryder Ripps, who worked on the interactive project with Mars, told MTV News that it was exciting and the first of its kind since Instagram launched the video option in June: "The site looks for videos posted with the hashtag #TreasureDance on Instagram, takes the newest 100 videos and places them in a random sequence alongside Bruno Mars's preexisting music video for 'Treasure'."

Meanwhile, the 'Locked Out Of Heaven' superstar is travelling the world on his Moonshine Jungle tour and will perform next on July 24 in Sacramento at the Sleep Train Arena. Ellie Goulding is supporting his current string of shows and recently teased that she thinks he is "very cool; he's very romantic".