Official BRITs Announcement: Britain's biggest music event goes fully digital

Britain's biggest music event goes fully digital

The BRIT Awards unveil new website, app and live Twitter feed

 Plus the chance to blog live from the Awards themselves

Broadcast live on ITV1

For the first time ever, this year’s BRIT Awards with MasterCard will be fully digital allowing audiences at home to enjoy a truly interactive BRITs experience. 

In anticipation of this year’s event, due to be held on February 21st at The O2 Arena, the BRITs’ have made a number of changes to their digital strategy which started with the launch of their brand new website (which can be seen at Fans can watch exclusive online video content from backstage and the red carpet on the night of the Nominations Launch via the website as well as on Facebook, YouTube and photo sharing service Instagram

The BRITs new digital strategy will run alongside the exclusive main live broadcast on ITV1 as well as ITV’s extra coverage including ITV2’s Red Carpet one hour show, one hour post BRITs show and exclusive extras on and their catch-up services.

Up and coming TV presenter Phil Clifton has been given the job as the official BRIT website presenter.

The official Facebook and Twitter feeds are already up-and-running, giving fans an insight into preparations and allowing them to discuss performances, nominees and gossip as we build up to the event. As the nominations will not be broadcast, the official @BRIT_Awards Twitter feed will be the first place to go to get live, rolling news of the Nominations Launch, with fans discussing the nominations as they happen using the hashtag #britawards. 

The BRITs will also be running a competition on Twitter to find two bloggers to come and live blog from the awards. Entrants need to tweet why they should be chosen to blog at The BRITs in 140 characters or less and use the hashtag #britsblogger. Top entrants will then be contacted with more information. 

In addition, The BRITs are set to launch their first ever iPhone app on Thursday 12th January, as soon as the nominations are announced. The BRIT Award 2012 with MasterCard app, which will be available as a free download from Apple’s App Store, will feature news updates and competitions and will also allow fans to vote directly for the three award categories voted for by the public, namely British SingleBritish Group and British Breakthrough Act. Mobile users will also be able to view photos from the event and buy their favourite performance directly on iTunes after the show.

Audiences can also make playlists inspired by the nominees as the BRITs have exclusively teamed up with Spotify to feature nominated artist playlists for the first time. The BRITs will also be the first award show in the UK to have high quality video footage available to view on the VEVO platforms at both and VEVO mobile

The annual BRITs compilation album will then be released on 13th February, a week before the awards themselves.

Another exciting initiative this year will also see MasterCard celebrate their 14-year partnership with the BRIT Awards by launching their exclusive Priceless Duets competition.  Something For The Fans offers a unique chance for fans to win a Priceless Duet with one of music’s biggest names -  

MasterCard has teamed up with this years Critics’ Choice winner Emile SandéBRIT winners JLS and Labrinth to offer the chance for their fans to win the opportunity to duet with them in a Priceless TV advert shown on ITV1 on the night of The BRIT Awards 2012 with MasterCard. For details of this very special competition visit the website or fans can enter via the app.

January 11, 2012 11:24am ET by Dawbell   Comments (0)

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