THE FUR is a new artist and producer from the land that gave you Zara Larsson, ABBA and Avicii. With a solid musical background and a flair for crafting epic and energetic dance-pop, THE FUR dropped his debut single 'Americana' in June 2021. Through collaborations with prominent songwriters and vocalists, THE FUR has in no-time become a name on the pop and EDM scene, with Spotify Editorial placement and a host of tastemaker support.

Delivering a bold, vibrant ear-catching new anthem, The Fur’s exciting new single Autograph is one that certainly leaves you wanting more. With an important message behind the track, Autograph is the latest example of not only The Fur’s charismatic and diverse artistry, but their talent as songwriters and storytellers; using their platform and music to deliver hard-hitting messages through their music and addictive electro-synth pop hits. Touching upon one of the most pertinent political events that occurred over the course of the pandemic in January of last year, Autograph delivers a frank narrative about how the behaviour of certain politicians has led to a rise in bullies growing in self-confidence, as a result of their poor leadership and role model example.

Inspired by songs such as Straight up by Paula Abdul, Autograph brings us into a stunning and energetic soundscape that is reminiscent of early 90s synth-pop. An exciting taste of what The Fur have to offer, the new single brings together an array of sounds and energies to create something that is fresh, original and undeniably addictive. Opening the track is a grand and captivating synth-led instrumental that is swiftly accompanied by a groovy and up-tempo beat that runs throughout. Seamlessly bringing together a blend of modern sounds and energies with acoustic instruments, Autograph is a perfect reflection of The Fur’s overall artistic style and vision. The breakdown after the bridge takes us into the same sonic landscape as Cecilia by Simon & Garfunkel before the energy of the last chorus is let loose. With a big and bold production, the melody brings together, and effortlessly layers, an array of different instruments to create an exciting and dynamic soundscape; flawlessly layered beneath powerful and lively pop-rock vocals that are not to be missed.