First look at Eminem's claymation likeness for Super Bowl ad
It was reported earlier this week that rap heavyweight Eminem will be appearing in a special animated commercial that will air during the Super Bowl.
The advertisement, which is for Lipton Brisk Tea, will be played during this coming Sunday's (February 6) big game and it will depict a day in the life of the 'Not Afraid' superstar. A first look at the stop-animation style figure of Eminem's face has been revealed and it's very true to life.
A statement from Cornerstone Promotion explained Eminem's decision to be involved:
"From the beginning, Eminem was given creative freedom to help develop the idea and the script for the spot. He decided to work with Brisk because he was intrigued by stop motion animation and the opportunity to have creative input. This marks an ongoing partnership, which only starts with the co-creation of the Super Bowl ad spot"
Check out a behind-the-scenes video from Eminem's 'Not Afraid' shoot here:
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