RENCE Releases "hate u, btw": New Single + Video Out Today!
SET TO SUPPORT EDEN ON NO FUTURE NORTH AMERICAN TOUR IN APRIL
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What the press is saying about Rence…
“The song smoothly marries multiple styles, from slick, bass-driven funk to synth-pop...it all pays off, big time.” – PAPER (on “Expensive” ft. Noah Cyrus)
“Rence is one of the breakout stars of 2019” – IDOLATOR
“Rence experiments with his sound on FALL 2019. He considers himself genre-less, hopping between pop, electro, hip-hop, and indie across all six tracks. It's a bold decision for a new artist, but one that pays off, as it allows Rence to be his most true self. " – NYLON
“One of the best new artists for December 2019” – Pigeons & Planes
(January 24, 2020 – Los Angeles, CA) – Putting up nearly 15 million streams in the past year alone and attracting glowing critical endorsements, buzzing genre disruptor Rence shares a brand new single and music video entitled “hate u, btw” today.
Get it BELOW via Epic Records.
On the track, he picks up a guitar and plucks out a prodding riff buoyed by glitchy beats and keys. He quietly strums out chords before crooning the unshakable and undeniable chant, “She said I hate you by the way…with a smile on her face.”
The music video reflects the sardonically slick sentiment of this breakup send-off. Accompanied by a keyboardist under a gray sky, Rence plays a purple Telecaster on a seaside dock. The clip shifts to him performing on top of a boathouse as frenetic editing moves with the bounce.
Watch it BELOW.
Rence continues to receive praise from top tastemakers as well. Pigeons & Planes named him among the “Best New Artists of the Month (December)” and wrote, “Rence’s music isn’t easy to classify, but it lives somewhere in the pop world, at least in terms of accessibility.” Additionally, The FADER touted the music video for the new version of “I Know” [feat. RIZ LA VIE].
Next up, the rising talent hits the road on EDEN’s No Future North American Tour as a special guest alongside keshi. It kicks off April 23 at House of Blues in Dallas, TX, rolls through major markets throughout the South, Midwest, and East Coast, and wraps up at Royal Oak Music Theatre in Royal Oak, MI on May 20. Check out the final itinerary below.
Get ready for a lot more from Rence very soon!
Sharing real life snapshots in song, Rence magnifies his personal perspective through a genre-less palette, bordering pop, alternative, electro, indie and hip-hop all at once, yet never dipping into one for too long. The Los Angeles-based artist, who was born in D.C., spent his formative teen years in Seattle and then moved to New York to attend NYU’s Tisch School of the Arts, first allowed listeners to hear this irresistible inner monologue on his breakthrough independent project, Pink. The project’s lead single “Baby Blue” racked up over 4 million Spotify streams as his total tally approached 8 million. Along the way, peers such as Chelsea Cutler and FLETCHER lent support as critical acclaim came from Hilly Dilly, Lyrical Lemonade, Ones To Watch, Elevator Magazine, i-D, Paper and more. Tastemaker Zane Lowe handpicked “Ways To Go” as his “World Record” on Apple Music’s Beats 1.
Now, he transforms pop on his own terms.
Find Rence online:
Source Epic Records
January 24, 2020 12:09pm ET by Epic Records