FFRR Records, the dance label at Parlophone Records, today announced that widely respected music executive Andy Daniell has joined to lead the label.

Daniell reports into Elias Christidis, Head of A&R, Parlophone Records.

Daniell joins from Defected Records, where he’s built a reputation as one of the best A&Rs and most respected executives in the dance community. He signed CamalPhat and Elderbrook’s song ‘Cola,’ which went on to have more than 400 million streams and earn a Grammy nomination.

He is also responsible for signing and developing: the No. 1 single, ‘Look Right Through’ by Storm Queen; ‘Freak Like Me’ by Lee Walker vs DJ Deeon and ‘Always’ by MK.

He joined Defected Records in 2004, becoming their resident DJ at Ibiza’s El Divino, then global DJ for the brand, before establishing himself as a successful A&R leader.

Nick Burgess, Co-President, Parlophone Records, said:

“Dance music plays such an important role in UK music culture and I want FFRR to be the most exciting and compelling destination for electronic and dance music creators in the UK. Andy has repeatedly proven to be one of the best A&R’s in the business. He lives and breathes music and, as a DJ and artist himself, already embodies Parlophone’s artist-first philosophy and spirit.”

Andy Daniell added: “The opportunity to play a part in the future of such an iconic label is an incredible honour. It’s a great time to join FFRR and be part of the amazing changes that are happening at Parlophone.

"I’m looking forward to building FFRR’s reputation for identifying artists and tracks that have both underground credibility and far-reaching crossover potential.”

FFRR was created in 1986 and was at the forefront of a cultural revolution that made dance music a national phenomenon with a global influence. That year saw the label release several genre-defining hits, which remain all-time classics today, including Lil’ Louis’s ‘French Kiss,’ Frankie Knuckles and Satoshi Tomiie’s ‘Tears,’ and Richie Rich’s ‘Salsa House.’

Today, recent FFRR successes include Krystal Klear “Neutron Dance”, Paul Woolford “Hang Up Your Hang Ups”; “Disciples’ huge platinum-certified breakthrough, ‘On My Mind,’ which continues to be a club and radio staple; Matoma & Becky Hill Platinum-selling “False Alarm, Blonde’s three top 10 smashes, ‘I Loved You’, ‘All Cried Out’ and “Nothing Like This”; and Oliver Helden’s No. 1 hit anthem, ‘Gecko (Overdrive).