London Pop Rockers The Scheme Announce Partnership With Iconic Brand Smiley
One listen to the latest single 'Can’t Stop' from London based pop-trio The Scheme, and you can see exactly why they have teamed up with iconic brand Smiley whose previous partnerships have included Miley Cyrus, Nicki Minaj, Pharell Williams, Katy Perry, Chris Martin and Lily Allen.
For over 40 years Smiley has shaped the way we share happiness and express ourselves through iconic and creative products found all over the world. Smiley is a truly unlimited brand, evergreen and unique in that it has influenced musical generations, social movements, popular culture and the pursuits of happiness. Over four decades on, Smiley has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be.
‘Can’t Stop’, which just landed at No.10 in The Music Week Pop Chart, is the title track from The Scheme’s forthcoming EP “Jerome Heights’ released Octpober 23rd and the song’s title is exactly how you’d describe your relationship with the track’s replay button. With artwork being diligently handled by the brilliant graffiti artist Endless, and remixes from the excellent Wideboys and Westfunk, 'Can’t Stop' is a delicious slice of pop-rock that will be entering your ears one way or another.
The trio is comprised of Kris, Kyle and Aleksey, a deft mix of two Brits and one American. They are very excited to have artwork duties handed over to Endless, one of the biggest names in graffiti and urban art worldwide today. Endless has had work seen worldwide, including in Singapore; this led to a collaboration with fellow artists Gilbert and George. He is represented by West London gallery Graffik, where you can see an Endless solo exhibition this summer.
The Scheme are also gleeful about their opportunity to have Can’t Stop remixed by the likes of Wideboys and WestFunk. Portsmouth-born duo Wideboys are the go-to-guys for a superb remix. They worked with Rihanna on her album 'Good Girl Gone Bad' and also on original songs with Roll Deep, The Wanted, and Liberty X. They have made remixes for a huge number of artists, including their club mix of 'Just Can’t Get Enough' by The Saturdays, which reached No.2 in the UK singles chart. Meanwhile, London based producer WestFunk is also a prolific remixer, having put his own magic touch on songs ranging from Jason Derulo to Enrique Iglesias. Expect both of these remixes to do some serious damage on the club charts when 'Can’t Stop' is released September 23rd.
The Scheme who have just completed a UK Tour alongside EMI Universal artists The Tides are no stranger to success themselves: their YouTube videos have incurred hundreds of thousands of views, and they recently performed for millions of viewers on Fox News. Amongst their celebrity fans they are able to count Pixie Lott, Coleen Nolan, Dee Cee Lee, Tinchy Stryder, Basement Jaxx, Michael Angelo (producer) Zane Lowe, Yeah Boy and Jessie J.
'Can’t Stop' is an irresistible piece of guitar-led pop, right from the get go with its excellent opening riff, and later with a stunningly harmonised chorus. The three guys recently revealed they wrote the song while 6000 feet up a mountain in Arizona.
“When writing the track, our minds were on meeting someone who you really like,” Kris explains. “Frozen solid, tongue-tied, all shook up. So basically not knowing what to do, or what to say. Is it instant love or major lust?!”
This song may be about being in a situation where your entire body seizes up, but it will ultimately have the opposite effect, and get bodies moving.
The Transatlantic trio are keen for listeners to not take the lyrics at face value and deliberately left some ambiguity in there:
“No matter what they do, we can’t stop liking them - wanting to be with them. Or it could mean something, rather than a person. Either way, it’s for the listener to make the decision.”
The Scheme know all too well that music means something unique to every listener, and they urge you to “listen to the song and put your own input in, too.”
With a huge online following, known affectionately by the band as their ‘Schemers’, 'Can’t Stop' is on a fast track for big success this Summer.
For more information on The Scheme visit:
September 27, 2016 8:56am ET by Fifth Element PR