Young Talent Allegra wows with Debut Release 'All About Us'


Fifth Element PR

Rising Star Allegra starts the year as she means to go on with stunning breakout single ‘All About Us’

It was Allegra’s obvious passion for music and her desire to create fresh and honest music that initially caught the attention of some of the industry’s biggest names. Produced by Scott Stoddart (who currently has three songs on hold for BTS), ‘All About Us’ is a laid back, feel good track guaranteed to shower us with some much needed summer vibes this winter.

The track comes accompanied by a bold and dynamic music video that highlights the modernity of this young artist. The derelict and urban aesthetic value combined with the trend-setting styling make for a truly brilliant video that shows exactly what kind of artist Allegra is.

Starting simply with some sweeping synths the track is soon taken up a notch by the inclusion of Allegra’s powerful and yet controlled vocals. ‘I’m all about truth / 100% you were my truth’, she sings in her characteristically emotive tone. She writes her own material, a rarity for such young talent, which results in tracks that are honest, and performances that are real and raw.

The song continues to build until we reach the climax; a commanding chorus that showcases the real power of this young artist. Allegra, like many of the artists that she admires (Beyoncé, Arianna Grande etc), knows her own mind and it intent on releasing music with meaning and purpose that are particular to her.

The track is, at its core, a song about two people who overcome adversity and realise that they belong together. It’s a song about negotiating distractions and prioritising what is important – a sentiment that we could all learn from.

It was at the age 14 that Allegra, and those around her, realised how serious her singer-songwriter ambitions were. She has spent the last two years honing her craft and she is now ready to showcase her fresh new sound.

She was in the studio for three days laying down the track alongside Pop Svengali Chris Herbert (who masterminded the Spice Girls), and the strength of the single has attracted some of the hottest names from the world of dance music to remix the single.

Allegra’s relationship with music started when she began to play the violin at just 5 years old, she then learnt to play the Piano and it is this musicality that sets her apart from the crowd. Her ability to create and write her own music ensures that the tracks are authentic and true to her and document her lived experiences.

‘It’s about us // It’s all about you and me’ begins the chorus, and you can’t help but agree with Allegra’s assertion. ‘All About Us’ is released on January 25th, and is set to be the first step on a very exciting journey for this rising star…

Check out the brand new single out below!

January 10, 2019 8:14am ET by Fifth Element PR  

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