B*Witched are casting a spell this Hallowe'en


Fifth Element PR

Yes, you read that correctly, our favourite 90s girl band, B*Witched are back and are casting a spell this Hallowe’en with new track, a cover of the Wilson Phillips smash hit, ‘Hold On’.

For those of you who need a reminder, B*Witched are twin sisters Edele & Keavy Lynch, Lindsay Armaou and Sinead O’Carroll. Originally formed in 1997, the band had huge global success selling over 3 million albums worldwide and notching up four No. 1 UK hits with their first four singles, ‘C’est la Vie’, ‘Rollercoaster’, ‘To You I Belong’ and ‘Blame It On The Weatherman’. But heartbreaking shock hit the nation when the band’s label dropped them suddenly in the height of their success.

Now, still basking in the limelight in the wake of their unprecedented Big Reunion success, B*Witched have spent the last few years travelling the world, performing in various countries and promoting their critically acclaimed EP, Champagne or Guinness. Since 2014, though, it’s been relatively quiet from these Irish lasses as they each pursued individual projects, musical or otherwise, but no more…

Their first release in 5 years, ‘Hold On’ brings with it the pop positivity which has been seriously lacking in our lives since we last heard from the girls. Singer Sinead says, “we love the empowerment we get when we perform this song live... and how uplifting the universal anthem ‘Hold On’ can be. It's definitely a moment when we feel we are all in sync with the crowd and fans.”

Accompanying clips from David Cowley’s film Aiysha, the song provides an uplifting and positive message to match this emotionally and romantically charged footage. Perfectly encapsulating the modern interpretation of witchcraft as feminist self-assurance and confidence, the footage concludes with a special message from the band themselves, encouraging anyone watching to “B* Brave, B* You, B* Loved. Love from, B* Witched.”

Watch the beautifully heartfelt and romantic video for ‘Hold On’ down below and get ready to welcome the girls back with open arms this Hallowe’en!

October 31, 2019 9:31am ET by Fifth Element PR  

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