Lie To Me by Freddie Fiction
Freddie Fiction, the man of many faces, a singer/ songwriter, producer, award-winning director, and social activist, shares compelling new pop single 'Lie To Me.’
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Often found recording music in Los Angeles and London, Freddie Fictions uses his platform and creative talents to not only write touching love songs but also songs that address societal issues that aﬀect us all. His first single, ‘Just Let Me Breathe’ released in December 2020, focused on the Black Lives Matter movement. His subsequent single, ‘Avenger,’ was a powerful tribute to the strong women in one’s life and makes use of superhero metaphors in the lyrics.
Today, Freddie Fiction unveils another nugget from the Freddie Fiction experience with the new single, 'Lie To Me'. Composed and produced by Freddie Fiction and mixed by Bob Horn, a multi-platinum selling and Grammy Award-winning Producer and Mixing Engineer in Los Angeles.
'Lie To Me' is upbeat, melodious and catchy yet the lyrics have a dark romantic twist, suggesting sometimes it is better to live in denial than face the painful truth.
It would not be a Freddie Fiction release if there wasn't an exhilarating story behind it. At first glance, the 'Lie To Me' music video is centred around breath-taking visuals, but the logistics and altitude diﬀerence behind obtaining these shots is what sets it apart from other music video shoots.
'Lie To Me' was filmed on two diﬀerent continents. In Africa, at sea level, on the sun-drenched beaches of Zanzibar, and in South Asia, 2,800 meters above sea level, on the snowy peaks of the Himalayas. A record for a music video film shoot with the greatest disparity in altitude.
In order to reach the destination of the spectacular Himalayas, Freddie Fiction, with his film crew of six, embarked on a three-hour drive into the mountains and a further three-hour perilous hike uphill in the snow with heavy camera equipment. The peak's unbelievable views were worth the ice slipping, feet blisters, and near missteps that would've sent them plummeting down from the narrow mountain path.
Freddie Fiction talks about the inspiration behind the 'Lie To Me' visuals:
"The music video shows a pilot crashing into the snowy peaked Himalayan mountain ranges. He knows that he is hundreds of miles from civilisation, and out there in the cold without provisions, he will likely die. However, in his mind, he conjures up an alternate reality. He envisions himself on a sun-drenched beach with a beautiful woman (perhaps the target of his aﬀections). In the end, as the snow falls around him and it's getting dark, the temperatures drop below freezing. He settles down and closes his eyes with a smile because in his mind, he is somewhere else and happy. The last shot is of the two of them together at the sun-drenched beach. Did he perish on that mountain or did he make it out to reunite with the girl. That's for the viewer to watch and decipher”.
About Freddie Fiction
Born in London to a New Zealand mother and Pakistani father, Freddie Fiction was known in a parallel life, as South Asian pop star Haroon. Over the years, he sold millions of singles and albums worldwide and has performed at large venues such as the iconic Wembley Arena.
After a decade of success with Haroon, he founded Unicorn Black animation studios and reinvented himself as a Peabody award-winning and Emmy nominated director/producer of the female superhero animated action comedy TV series Burka Avenger. He created the series in response to girls education being limited by extremists. The show was filled with women empowerment and anti-discrimination themes. The TV series won critical acclaim and awards, going on to be dubbed in ten languages with four season of 52 episodes being broadcast on TV in multiple countries.
Finally, as Freddie Fiction, the man of many faces, aims to share with the world songs taken from the 1,000 English compositions he has written over the last decade. "Lie To Me" is the first of many major releases to come. It's time to enter the Freddie Fiction experience.
Source Fifth Element PR
May 20, 2022 1:09am ET by Fifth Element PR