Reading-based singer-songwriter Etham is back with new music and a whole new outlook, returning with new single, ‘I Won’t’. Out on April 28th via Nettwerk Music, ‘I Won’t’ broadens Etham’s palette of irresistible tracks. Having already earned his stature as one of the most explosive songwriters to emerge in the last few years, he has had a taste of a full-machine pop career and returned for more. Showcased by over 165 million total Spotify streams and 1.5 million monthly listeners already under his belt (More than the likes of Liam Gallagher, Richard Ashcroft, and Kevin Morby).

‘I Won’t’ is an emotional powerhouse that weaves together the threads of love, loyalty, and sacrifice. Telling the story of a bond tested, yet still, two lovers stand tall, refusing to let go. With his warm, silky vocals, Etham speaks of a deep-seated commitment to stand by their side, even throughout the darkest hours, to be the unwavering light that guides them through. While the piano offers a steady hand, a calming force amidst the chaos. Based on an important relationship in his life, the searing honesty and determination of the lyrics shine through: “When they all leave, I’ll show,” he sings. “When you give up, I won’t.”

In just a few short years, Etham has forged a path of musical excellence, dazzling audiences worldwide with his soulful sound and irresistible charm, with a resume that boasts performances alongside music luminaries such as John Newman, JP Cooper, Tori Kelly, and James Morrison, as well as gracing the stage at BST Hyde Park in 2017, sharing the spotlight with the likes of Justin Bieber, Anne-Marie, and Kings of Leon.

Now, as he prepares to write the next chapter in his musical journey, Etham stands poised to conquer new heights. With a slate of exciting shows on the horizon, including a much-anticipated opening slot for the brilliant Sabrina Claudio in May, as well as a series of electrifying gigs in London and Korea later this year, Etham's fans are in for a treat.

It started with a drum kit at the age of 5, to busking on street corners at the age of 15 and uploading covers onto YouTube. But it wasn’t long before the world took notice of this rising star as Etham burst onto the scene with his first EPs, Better Now (2018) and Stripped (2019). It was on Stripped that Etham truly came into his own, unleashing his soulful voice and exploring new sonic landscapes with a daring and creativity that set him apart from the pack. The single off the EP, ‘12:45 (Stripped)’ quickly became a phenomenon, racking up a staggering 69 million streams and counting.

For Etham, the journey has just begun, a thrilling adventure that promises to take him to new heights and push the boundaries of what is possible.